Estimated reading time: 0 minutes, 15 seconds

Big Brands to Test Blockchain

Nestlé, McDonald’s and Virgin Media have agreed to pilot test blockchain technology from JICWEBS to provide end-to-end supply chain transparency for digital advertising. So reports MarketingLand.

Agencies for the brands, including Zenith, OMD UK and Manning Gottlieb OMD will also participate in the pilot program.

Read the full article from MarketingLand.

Read 2503 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.