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How Startups Can Avoid Digital Marketing Pitfalls

Startups can easily make the mistake of rushing into digital marketing without first understanding their clients and their own strengths. So writes Zach Luse, founder of Paragon Digital Marketing, in a recent Union Leader column.

Firms need to first establish a marketing strategy and web presence before rushing into tactical efforts such as marketing via social media.

Click here to read the full column from the Union Leader.

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