Estimated reading time: 0 minutes, 46 seconds

Droga5 is a Key to IHOP’s Success

IHOP CMO Brad Haley credits taking risks, his team, and having best-in-class agency partners as key to his success. So reports AdWeek.

pancake 640869 640small“Over my career, I guess I've always felt that besides having the very best internal team you can have, having the hottest, most creative agency is also critical to the success of the brand, that’s served me well over the years and Droga 5 continues that success in the partnership that we’re in now,” Haley said, according to the AdWeek article.

Droga5 is a New York based advertising agency and they are Adweek Agency of the Decade. “Droga5 might be best known for its dramatic, hilarious or even confounding creative (think IHOb, a laughably bizarre name change that quadrupled burger sales at IHOP), but it’s the agency’s eye for strategic campaign underpinnings that clients most often praise,” according to David Griner, editor at AdWeek.

Read the full article from AdWeek.

Read 1754 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.