Meanwhile, 82% of CMOs say they would think about leaving their job if the company’s approach to data was unethical. In fact, a quarter (26%) say that at some time during their career they have been uncomfortable with how data was being used.
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Data Ethics Increasingly Important to CMOs
An overwhelming majority (74%) of CMOs said that data ethics will become increasingly important to their roles in the next five years. So reports Marketing Week.
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