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Email Reading Time Increases

Individuals’ attention spans are believed to be getting shorter due to the constant barrage of electronic communications. But, during the past three years, the average time spent on reading a single email increased 21% to 13.4 seconds, according to a study by Litmus. So reports MarTech Series.

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Anti-Japanese Marketing Takes Korea by Storm in Wake of Disputes

Rifts over Japan’s import restrictions of Korean goods and land claims have spilled over into the marketing industry as some are offering discounts to those who boycott or cancel trips to the island nation. So reports The Korea Times.

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Harley-Davidson Taps PSXDigital

Harley-Davidson has inducted PSXDigital into its Dealer Digital Certified Program and will use the firm’s artificial intelligence to help its dealers provide personalized services to customers.

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