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Nordstrom has hired Kumar Srinivasan as chief technology officer (CTO) with an eye to boost innovation and make further enhancements to the company’s omnichannel program at a time when competition is growing rapidly from online retailers. So reports Luxury Daily.

Nordstrom and other brick and mortar store operators are aggressively seeking to grow online sales and counter Internet competition, with the number of retailers that provide real time inventory having quadrupled since 2013.

Read the full article from Luxury Daily.

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