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'Take a Break from Shopping' Message Wins Retailer Award

Saturday, May 14 2016
Strategy
Written by  CMO Tech News

Outdoor equipment retailer REI’s #OptOutside campaign that urged customers to enjoy the outdoors rather than shop on Black Friday has won the One Club Best of Show award. So reports AdAge.

The campaign included giving each of the company’s 12,000 employees a paid day off and shutting down all retailing functions, including e-commerce.

Read the full article from AdAge.

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