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Marketers Underutilizing Programmatic Advertising

A white paper from The CMO Club and MediaMath maintains that many marketers haven’t fully realized the potential of programmatic advertising, which can be used for 100% of media budgets and can help provide more sophisticated management of audiences. So reports MediaPost.

Unfortunately, many CMOs have adopted a programmatic marketing mentality rather than a programmatic media mentality.

Read the full article from MediaPost.

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