Smart wearables are expected to number 250 million by 2018 and Facebook is making a push into hyperlocal marketing with products that target shoppers in brick and mortar stores.
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How to Market to Wearable Tech Users
Firms seeking to market their products through smartwatches and other wearable technologies need to make their campaigns hyperlocal and convenient, while being seamless with smartphones, says Kai Gait, global digital director at GSK. So reports Marketing Tech News.
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