Estimated reading time: 2 minutes, 20 seconds

TapInfluence Offers Resources for Successful 'Influencer' Marketing Campaigns

With consumers developing zombie-like attitudes about banner ads, pop-ups, and the like, marketers are on a perpetual quest for innovative ways to drive growth and establish measurable value to the C-suite that controls budget.

At least one pot of gold might be found through the software, databases and other resources provided by TapInfluence. One of their premier resources, The Influencer Marketing Starter Kit provides everything you need to launch your first influencer marketing campaign.

Just in case you’ve been on vacation for a while, influencers are consumers with an established audience (online social following) and that audience trusts what they have to say. Influencers have the power to drive purchase decisions.

TapInfluence is a Colorado-based company that connects marketers with bloggers and other online influencers. It initially launched a few years ago as BlogFrog, specializing in providing a social platform for mommy bloggers. Over time, the company’s focus shifted to establishing relationships between advertisers and content creators with clout in the social sphere. Now TapInfluence is at the leading edge in the digital marketing industry, creating authentic and relevant connections between consumers, influencers, and marketers.

The Influencer Marketing Starter Kit is a data-centric eBook designed to help marketers make a case for campaign strategy to decision-makers. It provides a set of step-by-step worksheets to outline and assess campaign success. Marketers will be better able to optimize strategy using their paid channels and social platforms in ways that are relevant, creative, and client/customer-centric.

Among the other resources TapInfluence provides to help marketers get their message and product in front of a target audience is the Influencer Marketplace Database. Brands can use this searchable database of more than 100,000 content creators, based on things such as reach, topic, and audience demographics.

According to the company’s literature, this data is authenticated based on Google Analytics and access to their social accounts. Also included in the database is a workflow system for marketers and bloggers to collaborate on content and to measure campaign results.

Marketers using TapInfluence have commented that they are able to efficiently and effectively track real-time results with content that retains value even beyond the campaign cycle—thus, providing ‘evergreen engagement’ over time. Among the companies TapInfluence has worked with are ad agencies and big retailers such as Kraft, V8, Whole Foods Market, Udis, Target, Pottery Barn, and Publix grocery chain.

With the amount of money and technology going into TapInfluence, they’re going to be around for a long time—shaping and advancing marketing technology in ways that will, in all likelihood, simplify and make the ways that marketers do their jobs more effective.

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