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Why Influencer Marketing Works

Friday, Jun 23 2017
Strategy
Written by  CMO Tech News

A study by marketing platform Activate by Bloglovin' found that 41% or marketers have had more success with influencer marketing compared to traditional campaigns, which underscores the success of the programs. So reports ZDNet.

It also found that 67% of brands believe influencer marketing helps reach the appropriate audiences.

Read the full article from ZDNet.  

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