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Analyst Identifies Shortcomings of Starbucks Rewards Program

Starbucks’ uptake of its digital rewards program is being stymied by the company requiring users to buy prepaid cards rather than connecting with credit cards, says RBC Capital Markets Analyst David Palmer. So reports Business Insider.

The program, however, could enjoy a tailwind later this year when the company rolls out a rewards debit card in a partnership with Chase.

Read the full article from Business Insider.

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