Strategy

Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.

Sunday, 26 May 2019
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Campaigns

Philip Morris International has canceled a global social media campaign for its heated tobacco device in response to Reuters inquiring about the company using young influencers, including a 21-year old woman in Russia. So reports Business Day.

Monday, 13 May 2019
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CMO Tech

As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.

Saturday, 08 June 2019
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CMO Challenges

Brand safety has been a persistent concern among marketers, with a handful of large companies having pulled their content off of Facebook and other platforms to avoid inadvertently having their names associated with inappropriate content.

Friday, 21 June 2019
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News

The growth of digital advertising usage volume and pricing slowed during the first quarter of this year, but digital advertising revenues are expected to grow 14% this year. So reports Marketing Dive.

Friday, 21 June 2019
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