Alphabet has launched a variety of ecommerce initiatives that have industry analysts assessing if the company can compete against Amazon.com for shoppers. However, the parent company of Google, YouTube and other web properties may have another goal—maintain its dominance in advertising.
Philip Morris International has canceled a global social media campaign for its heated tobacco device in response to Reuters inquiring about the company using young influencers, including a 21-year old woman in Russia. So reports Business Day.
Brand safety has been a persistent concern among marketers, with a handful of large companies having pulled their content off of Facebook and other platforms to avoid inadvertently having their names associated with inappropriate content.
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