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CMOs Gaining Influence, But Role Has A Branding Problem
More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.
The results are part of a recent white paper from M&C Saatchi Group's Clear consultancy.
The report also notes that the job is getting harder and many CMOs feel “spread thin.” One of the biggest challenges is between the pressure to produce short-term results and build the brand long-term.
Read the full article from Marketing Dive.