CMO Tech (186)
GDPR Provokes Mixed Reactions from U.S. Firms
- Sunday, 17 June 2018
- CMO Tech
- Written by CMO Tech News Staff
Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.
Read more...Artificial Intelligence Gaining Traction and Funding
- Saturday, 02 June 2018
- CMO Tech
- Written by CMO Tech News Staff
Like many new types of innovation, artificial intelligence (AI) is often dismissed as being over hyped, but the technology is growing rapidly and capturing substantial amounts of funding.
Read more...Google Draws Regulatory Attention, But Industry Yawns
- Sunday, 27 May 2018
- CMO Tech
- Written by CMO Tech News Staff
A recent '60 Minutes' broadcast that portrayed Alphabet, and the company’s Google search unit, as a ruthless monopoly may have driven Treasury Secretary Steven Mnuchin to call for a Justice Department investigation of the nation’s biggest tech firms.
Read more...How Some Industry Bigwigs Are Approaching the Data Management Challenge
- Sunday, 06 May 2018
- CMO Tech
- Written by CMO Tech News Staff
Many industry decision-makers say data management, which is becoming more complex, is a major challenge.
Read more...Virtual Reality Attracts Record Funding
- Sunday, 15 April 2018
- CMO Tech
- Written by CMO Tech News Staff
Virtual reality and augmented reality have been off to bumpy starts.
Read more...Tech Firms Rush to Develop Influencer Platforms
- Sunday, 08 April 2018
- CMO Tech
- Written by CMO Tech News Staff
Last year’s Pepsi campaign featuring Kylie Jenner illustrates how influencer marketing can take a turn for the worse.
Read more...Facebook Could Benefit from Its Data Crackdown
- Sunday, 08 April 2018
- CMO Tech
- Written by CMO Tech News
By imposing new privacy restrictions and limits on how data is used, Facebook could make it hard for third-parties to pitch advertisements through the social media site. So reports the Los Angeles Times.
Read more...Gen Y Prefers Email
- Saturday, 31 March 2018
- CMO Tech
- Written by CMO Tech News
In a recent survey of 750 U.S. millennials by SendinBlue, email ranked as the favorite marketing channel. So reports MarchTechAdvisor.
Read more...Springbot Establishes Marketing Cooperative
- Saturday, 31 March 2018
- CMO Tech
- Written by CMO Tech News
Springbot, which provides a marketing automation platform for online stores, has launched its Exchange, which is a data cooperative for small and mid-size firms. So reports MarTechToday.
Read more...Cambridge Analytica and Potential Political Shifts Raise Prospect of More Regulations
- Sunday, 25 March 2018
- CMO Tech
- Written by CMO Tech News Staff
Recent allegations that Cambridge Analytica improperly obtained data on 50 million Facebook users caused shares of the social media company to recently register its largest daily decline since 2012.
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