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CMO Tech (186)

GDPR Provokes Mixed Reactions from U.S. Firms

Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.

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Artificial Intelligence Gaining Traction and Funding

Like many new types of innovation, artificial intelligence (AI) is often dismissed as being over hyped, but the technology is growing rapidly and capturing substantial amounts of funding.

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Google Draws Regulatory Attention, But Industry Yawns

A recent '60 Minutes' broadcast that portrayed Alphabet, and the company’s Google search unit, as a ruthless monopoly may have driven Treasury Secretary Steven Mnuchin to call for a Justice Department investigation of the nation’s biggest tech firms.

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How Some Industry Bigwigs Are Approaching the Data Management Challenge

Many industry decision-makers say data management, which is becoming more complex, is a major challenge.

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Virtual Reality Attracts Record Funding

Virtual reality and augmented reality have been off to bumpy starts.

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Tech Firms Rush to Develop Influencer Platforms

Last year’s Pepsi campaign featuring Kylie Jenner illustrates how influencer marketing can take a turn for the worse.

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Facebook Could Benefit from Its Data Crackdown

By imposing new privacy restrictions and limits on how data is used, Facebook could make it hard for third-parties to pitch advertisements through the social media site. So reports the Los Angeles Times.

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Gen Y Prefers Email

In a recent survey of 750 U.S. millennials by SendinBlue, email ranked as the favorite marketing channel. So reports MarchTechAdvisor.

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Springbot Establishes Marketing Cooperative

Springbot, which provides a marketing automation platform for online stores, has launched its Exchange, which is a data cooperative for small and mid-size firms. So reports MarTechToday.

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Cambridge Analytica and Potential Political Shifts Raise Prospect of More Regulations

Recent allegations that Cambridge Analytica improperly obtained data on 50 million Facebook users caused shares of the social media company to recently register its largest daily decline since 2012. 

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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.