CMO Tech

CMO Tech (191)

Credato Launches Predictive Ad Placement

Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.


5G Could Create Seismic Marketing Shifts

5G wireless internet technology is being hyped as an ultra-fast method to access data that can also disrupt many aspects of digital marketing. Yet, 5G appears to be a long ways from reaching its maximum potential, despite large telecommunications companies making considerable investments.


Marketers Seek New Techniques to Modernize Billboard Advertising

Roadside billboards are often viewed as dinosaurs of advertising with static images and content that isn’t customized to viewers’ unique interests. 


Adobe Stock Rallies on Strong Earnings

The share price of Adobe stock has rallied 39% so far this year. This rebound is in response to the company’s revenues growing 24% year over year and reaching a record in the second quarter of $2.2 billion. So reports The Motley Fool.


Consumers Are OK with Sharing Data: Study

In a recent study by GDMA, a global group of marketing associations, 51% of survey respondents said they are willing to share their personal data with businesses if there are clear benefits of doing so. So reports AMonline.


GDPR Provokes Mixed Reactions from U.S. Firms

Enforcement of the European Union’s General Data Protection Regulation (GDPR) started on May 25 and to date, U.S. firms have taken a variety of approaches to complying with the rule.


Artificial Intelligence Gaining Traction and Funding

Like many new types of innovation, artificial intelligence (AI) is often dismissed as being over hyped, but the technology is growing rapidly and capturing substantial amounts of funding.


Google Draws Regulatory Attention, But Industry Yawns

A recent '60 Minutes' broadcast that portrayed Alphabet, and the company’s Google search unit, as a ruthless monopoly may have driven Treasury Secretary Steven Mnuchin to call for a Justice Department investigation of the nation’s biggest tech firms.


How Some Industry Bigwigs Are Approaching the Data Management Challenge

Many industry decision-makers say data management, which is becoming more complex, is a major challenge.


Virtual Reality Attracts Record Funding

Virtual reality and augmented reality have been off to bumpy starts.


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