CMO Tech

CMO Tech (192)

Surprising Data Sources Being Developed for Marketers

Movie theaters, vacuum cleaners and the struggling retailer Sears may all become unlikely providers of data for digital marketers.

Read more...

New Data Platform Links Different Dashboards to Optimize Campaigns

Datorama has launched its Datorama SmartLenses platform that ties together various dashboards so that marketers can control data sources and optimize campaigns. So reports eWeek.

Read more...

KFC Heats Up Space Race with Live Streaming

The U.S. and Soviet Union space race started in the years following WWII. More recently, KFC and its iconic pitchman Colonel Sanders joined the race by launching a Zinger chicken sandwich some 77,000 feet into the stratosphere and livestreaming the event, according to an article from Geekwire.

Read more...

Are You Keeping Email Marketing in Perspective?

By many accounts, email marketing is the superstar of the digital world. Yet marketers need to take a thoughtful approach to email initiatives and not get too wrapped up in the hype.

Read more...

Tight Labor Force Creates Challenges for Digital Marketing

The U.S. economy is considered to be at, or near, full employment, making it difficult to recruit skilled workers at a time when digital marketing is quickly growing.

Read more...

Most Firms Don’t Test Emails: Study

In a new survey of marketers by GetResponse, 51% of respondents said they do not test or optimize emails, which can entail experimenting with different subject lines and landing pages. So reports MediaPost.

Read more...

Virtual Reality Makes Marketing Gains, But Faces Challenges

Virtual reality is a much hyped technology among marketers. Not surprisingly, virtual reality (VR) has many characteristics, such as providing immersive experiences that can make the technology a powerful marketing tool.

Read more...

Automat Raises $8.3M for Bot Production

Automat has raised $8.3 million in venture capital to support its development of conversational marketing operations, or bots. So reports VentureBeat.

Read more...

Tech Spending Still Driven by CIOs

Even though marketers are continuing to gain more influence, technology decisions are still being made by chief information officers. So reports CIO.com.

Read more...

New Tool to Stop Fake Ad Sales Launched

The IAB Tech Lab has launched ads.text, which seeks to prevent unauthorized sales of advertising. So reports MarketingLand.

Read more...

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.