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Written by Karen M. Rider

3 Top Challenges Facing Today’s CMOs
It’s been called the most volatile job in the corporate leadership suite. Read more...

Written by Peter Ortiz

Not There Yet, But Women CMOs Are Making Noise
Women make up 50% of the country’s population and only account for about 24% of… Read more...
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CMOs Gaining Influence, But Role Has A Branding Problem

The Impact of a Long, Strange Year on Marketing

CMOs Must Show Optimism Amid Pandemic

AdAge White Paper Offers Insights for Marketers During Tough Times

Now is Not the Time to Slash Your Marketing Budget

How Has the Pandemic Changed Influencer Marketing?

How Are CMOs Handling Reduced Headcount, Slashed Budgets?
Strategy
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Written by Karen M. Rider

Has Evergreen Content Lost its Luster?
Brands have frequently embraced evergreen content that is able to continually generate traffic and maintain… Read more...

Written by CMO Tech News

More Companies Expected to Create Chief Digital Officers
The position of chief digital officer has existed primarily among telecommunications companies, but is likely… Read more...
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3 Things to Know About Super Bowl LV’s Ads

Brands Want to Talk Inclusion, But Should Listen First Instead

How GM and WWE Are Adapting, Moving Forward

Influencers Offer Digital Marketing Tips for 2021

Four Predictions for Marketers

3 Contrarian Strategies to Marketing Success

LinkedIn’s CMO: 3 Actionable Insights for Success
Campaigns
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Written by CMO Tech News

Taco Bell Billboard Dispenses Cheese
Taco Bell has created a billboard that will dispense cheese… Read more...

Written by CMO Tech News

Take Home a Free Cellphone with a Bucket of Chicken
Church’s Chicken, which is a fast-serve restaurant chain that was… Read more...
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Burger King Campaign Angers Twitch Users

Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic

KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak

Serena Williams, Michael Jordan Featured in New Gatorade Campaign

Cadillac’s New Campaign: Make Your Way

Which Brands Won and Lost the Super Bowl Ad Sweepstakes?

Kobe Bryant Death Causes Planters to Curtail Mr. Peanut Super Bowl Campaign
RFPs
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Written by CMO Tech News

Pizza Hut Reaches Out to Marketing Agencies
Yum Brands’ Pizza Hut brand, which added a new chief marketing officer in November and… Read more...
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Pizza Hut Reaches Out to Marketing Agencies
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Unilever Pulls the Plug on Influencer Marketing

Thursday, 21 June 2018

Unilever, which is one of the world’s largest consumer goods companies and advertisers, has decided to no longer work with influencers that pay to acquire followers. So reports The Chicago Tribune.

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- Sep 21 2020
- Written by CMO Tech News Staff
CMOs Must Show Optimism Amid Pandemic
Many marketers have faced mid-year budget cuts amid the pandemic,…
- Sep 21 2020
- Written by CMO Tech News
AdAge White Paper Offers Insights for Marketers During Tough Times
AdAge has released a new 56-page white paper, entitled “Downtime…
- Oct 31 2020
- Written by CMO Tech News Staff
The Impact of a Long, Strange Year on Marketing
Meghan Keaney Anderson, HubSpot’s VP of Marketing, notes that 2020…
- Nov 28 2020
- Written by CMO Tech News
You Need These 10 Things to Become a Great CMO: Research
A recent study from Spencer Stuart and The Institute for…

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