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Sandra Cordero is the winner of the Email Experience Council’s 2020 Stefan Pollard award for email marketing excellence. Cordero is CMO of women’s fashion brand Torrid. So reports Media Post.

trophy 3037778 1280Stefan Pollar, the award’s namesake, was an email marketer who died in 2010. Cordero has created programs for Torrid that helped get a 44% increase in redemption rates and 44% increase in revenue.

Since Cordero joined the firm in 2016, Torrid has achieved a 119% increase in program revenue. “Each customer interaction offers an opportunity for more personalized, targeted email. By testing and learning, we’ve been able to drive highly profitable performance across the board,” Cordero said.

Read the full article from Media Post.

Last modified on Monday, 04 May 2020
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