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13% of Aussies Willing to Legally Change Name to Brand: Survey

Saturday, Jun 02 2018
APAC
Written by  CMO Tech News

A YouGov Omnibus research survey found 7% of Austrians would change their first name to support a brand they preferred, while 13% would change their middle name. So reports Smart Company.

According to the survey, more than half of those asked would be okay with a brand logo and “sponsored by” in the corner a social media profile photo and 56% would appear in a television advertisement. Additionally, 16% would be willing to permanently ink a brand logo on their body with a tattoo. 

Read the full article from Smart Company.

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