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Strategy

Strategy (108)

3 Things to Know About Super Bowl LV’s Ads

Friday, 05 February 2021
Strategy
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This year’s Super Bowl was unusual for many reasons but the advertising landscape was particular interesting. Here are three takeaways worth nothing.

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Brands Want to Talk Inclusion, But Should Listen First Instead

Wednesday, 20 January 2021
Strategy
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Many brands want to talk about important issues, but are worried about taking a public stance on high-profile issues, such as social justice issues. They don’t want to alienate consumers or deal with any backlash. However, many consumers, especially younger ones, expect brands to take a stand on issues of such importance. So reports Entrepreneur.

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How GM and WWE Are Adapting, Moving Forward

Wednesday, 20 January 2021
Strategy
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The pandemic is impacting every business in one way or another. Some industries are harder hit than others. 

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Influencers Offer Digital Marketing Tips for 2021

Friday, 08 January 2021
Strategy
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PR Daily asked 21 influencers what’s the top piece of marketing advice they would give to brands for 2021. 

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Four Predictions for Marketers

Friday, 08 January 2021
Strategy
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Jeremy Fain, CEO of Cognitiv, offers his insights about what may be in store for us in 2021. So reports ClickZ.

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3 Contrarian Strategies to Marketing Success

Saturday, 12 December 2020
Strategy
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Many marketers will see a competitor’s campaign and seek to replicate it without knowing whether it performed well. Too often, marketers suffer from Fear of Missing Out (FOMO).
However, there may be more opportunity in doing what others are not. 

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LinkedIn’s CMO: 3 Actionable Insights for Success

Saturday, 28 November 2020
Strategy
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Melissa Selcher, LinkedIn’s chief marketing and communications officer, shared three actionable insights for success with The Drum.

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What Skillsets Are CMOs Focused on Right Now?

Saturday, 28 November 2020
Strategy
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CMO from IDG asked its top 50 and Ones to Watch what skills they are focusing on in 2020 and 2021 to build their organization for success.

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4 Important COVID-19 Learnings for Marketers

Saturday, 28 November 2020
Strategy
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Things evolve quickly when the world gets a major shock, such wars and plagues. History has taught us that only the businesses that adapt can thrive, according to a recent article from The Hour. 

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2020 Election: Two Lessons for Marketers

Tuesday, 17 November 2020
Strategy
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President Trump’s election in 2016 served as an accelerant to cause-driven marketing trends, which were already on the rise. Brands that touted certain values, but failed to live up to those values, paid a price.

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