Latane Conant, CMO for 6sense, has some confessions, or learnings, to share with her fellow marketers. So reports ClickZ.

Gender-tailored marketing messages can be a huge turnoff to consumers, especially women, according to newly released research from the Harvard Business School. So reports Forbes.

There is less demand for paid ads on Facebook and other social media platforms at the precise time firms should be seeking to use the medium to make deeper connections. So writes Yuval Ben-Itzhak, CEO, Socialbakers, in a column for Martech Advisor.

Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape. Yet, the path forward is not entirely clear—and its not the same for each brand and organization. Here are three questions that will help guide your marketing organization and how it handles its key brands amid the pandemic and beyond.