There is less demand for paid ads on Facebook and other social media platforms at the precise time firms should be seeking to use the medium to make deeper connections. So writes Yuval Ben-Itzhak, CEO, Socialbakers, in a column for Martech Advisor.

Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape. Yet, the path forward is not entirely clear—and its not the same for each brand and organization. Here are three questions that will help guide your marketing organization and how it handles its key brands amid the pandemic and beyond.

WWD recently published an article that outlined the “Dos and (Many) Don’ts” of marketing during the worldwide coronavirus outbreak.

Be where your customers are—that’s an old mantra in marketing that’s held true over time but has never been more difficult for marketers to accomplish. That’s according to Pritom Das, the Founder and CEO of TravelerPlus, and a guest columnist for Entrepreneur.