Strategy

Strategy (102)

LinkedIn’s CMO: 3 Actionable Insights for Success

Melissa Selcher, LinkedIn’s chief marketing and communications officer, shared three actionable insights for success with The Drum.

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What Skillsets Are CMOs Focused on Right Now?

CMO from IDG asked its top 50 and Ones to Watch what skills they are focusing on in 2020 and 2021 to build their organization for success.

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4 Important COVID-19 Learnings for Marketers

Things evolve quickly when the world gets a major shock, such wars and plagues. History has taught us that only the businesses that adapt can thrive, according to a recent article from The Hour

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2020 Election: Two Lessons for Marketers

President Trump’s election in 2016 served as an accelerant to cause-driven marketing trends, which were already on the rise. Brands that touted certain values, but failed to live up to those values, paid a price.

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How Marketers Can Update the Customer Experience for the Rest of 2020

Customer behavior has changed dramatically in recent years and especially in 2020. So, it is crucial for firms to update the customer experience as well with marketers playing a central role.

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Strategies for Convincing CMOs to Adopt An Agile Approach

Not all CMOs have embraced agile marketing. To help marketing professionals make their case for agile marketing to their CMOs, MarTech Today offers some tips.

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Amid Pandemic, the Lines Between PR and Marketing Blurring

Amid the pandemic, the lines between PR and marketing is beginning to blur at many firms. That’s according to a recent column in Forbes, written by Ben Chodor, President of Intrado Digital Media.

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How One Startup Grew Its Reach By 600% This Year

Spacenow, a Sydeny-based startup whose business model involves putting clients “into the right space at the right time,” has grown the traffic across its sites and social media channels by 600% during the pandemic. So reports CMO by IDG.

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Uncle Ben’s is Now Ben’s Original

Uncle Ben’s will now be called Ben’s Original, the company announced. However, the company is still working on new imagery. Ben’s Original packaging is expected in stores next year. So reports The Guardian.

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How to Market Amid the Resistance and on Reddit

Reaching the right audience, via the right medium, at the right time is the goal of every marketer. Here are some helpful hints on how to reach your intended audience on Reddit and how to market amid the age of resistance.

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