Strategy

Strategy (91)

Masks in Your Marketing: Yay or Nay?

As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals.
Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.

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BLM and Your Brand

Not that long ago, Nike’s move to feature Colin Kaepernick in its campaign was seen as controversial. Kaepernick’s kneeled during the National Anthem in protest of the treatment and oppression of black people and people of color in the United States.

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Bacardi’s Shift on Marketing During the Pandemic

Bacardi has shifted its marketing strategy since the pandemic started to focus more on e-commerce and local delivery of its goods. So reports Ad Exchanger.

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3 Things to Know to Help Refine Your Marketing Strategy

Marking in the age of COVID-19 is tricky business. At CMO Tech News, we’ve written a number of articles about how the marketing landscape is changing and how marketing pros can adapt their strategies to stay ahead of the competition and meet changing consumer expectations and needs during the pandemic.

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Insights for Building a Real Pipeline

Latane Conant, CMO for 6sense, has some confessions, or learnings, to share with her fellow marketers. So reports ClickZ.

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Gender Marketing Often Backfires: Study

Gender-tailored marketing messages can be a huge turnoff to consumers, especially women, according to newly released research from the Harvard Business School. So reports Forbes.

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Now is a Smart Time to Stay Close to Your Audience

There is less demand for paid ads on Facebook and other social media platforms at the precise time firms should be seeking to use the medium to make deeper connections. So writes Yuval Ben-Itzhak, CEO, Socialbakers, in a column for Martech Advisor.

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3 Strategic Decisions to Make for Your Brand Amid Pandemic

Marketing professionals and organizations across the globe are doing their best to navigate this new, unprecedented and sometimes tricky landscape. Yet, the path forward is not entirely clear—and its not the same for each brand and organization. Here are three questions that will help guide your marketing organization and how it handles its key brands amid the pandemic and beyond.

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Developing New Marketing Approaches Amid Coronavirus Pandemic

WWD recently published an article that outlined the “Dos and (Many) Don’ts” of marketing during the worldwide coronavirus outbreak.

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4 Steps to Boost Your Multi-Channel Marketing

Be where your customers are—that’s an old mantra in marketing that’s held true over time but has never been more difficult for marketers to accomplish. That’s according to Pritom Das, the Founder and CEO of TravelerPlus, and a guest columnist for Entrepreneur.

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