Rather than target household members that purchase consumer packaged goods (CPG), brands may be better off targeting Gen Z individuals who, according to a study by Snap and NCSolutions, have major influence with households. So reports MarketingDive.

Businesses can build web traffic by featuring guest bloggers who write relevant content and by asking web owners to provide “backlinks.” So reports Business2Community.

In a recent study, 73% of Gen Z individuals (those 18 to 23) said they were most receptive to receiving advertisements on their mobile phones while in bed before going to sleep while Millennials, Gen X, and Baby Boomers were most likely to say they preferred to receive ads while watching television at home. So reports eMarketer.

Elderly Americans weren’t raised with the internet, but many are tech savvy and represent an attractive market for digital marketing.