Strategy

Strategy (134)

What Does FTX’s Collapse Mean for Marketers?

The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.

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How CMOs Are Coping with Inflation and Slowdown Fears

Tricky economic headwinds have been sweeping across chief marketing executives’ desks, multiple reports suggest.

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Kindness: A Vital Element for Marketing Teams

Kindness is a crucial element of success in the eyes of many marketing leaders and becoming a mandatory element for success in more workplaces. So reports CMO.

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Morgan Stanley CMO Offer 3 Key Insights for Success

Alice Milligan, CMO of Morgan Stanley, recently shared three key insights on the Banking Transformed podcast as she seeks to both protect the iconic brand while also enhancing it so it appeals to millions of new customers. So reports The Financial Brand.

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MLB's CMO on Its Strategy to Grow Fanbase

Major League Baseball’s CMO Karin Timpone recently discussed the league’s strategy for growing its fanbase, especially among younger generations. So reports AdAge.

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How CMOs Can Drive Growth in Today’s Shifting Landscape

The world is changing at an unprecedented speed. ZDNet spoke with Akamai’s CMO Kim Salem-Jackson about this transformation and what marketing organizations can do to thrive in this new climate.

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Cannabis Marketers Turning to the Metaverse

Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.

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Has Influencer Marketing Jumped the Shark?

Influencer marketing is on the decline, as viewers trust influencer recommendations less and less, according to a recent article in Rolling Stone.

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Why Unilever Operates Without a CMO

Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.

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Most Brand Strategies Failing to Address Climate Change: Marketer Survey

The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.

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