Strategy (123)

How to Help Sales and Marketing Get on the Same Page  

Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.


How Important is Multicultural Marketing?  

The demographic landscape of the United State is changing and marketers would be wise to take notice. So reports Business Review.


Leave ESG Out of Marketing: Report  

New research out of Australia suggests that marketers should avoid focusing on environmental, social and governance (ESG) issues and instead focus on items that truly drive consumer choice. So reports CMO from IDG.


5 Keys for Your Marketing Strategy in the New Normal

Figuring out marketing strategies amid a fluid environment can be difficult. However, focusing on five areas for success heading into 2022, according to CMS Wire.


With Meta Rebrand, is Facebook Running from Something?  

Alex Schultz, Facebook Chief Marketing Officer, says the company’s rebrand is not an attempt to distract the public from a string of bad press. So reports Forbes.


How Wayfair Shifted its Marketing Strategy Since the Start of the Pandemic

Wayfair, the home goods e-commerce giant that owns brands AllModern, Birch Lane, Joss & Main, and Perigold, has shifted the way it approaches its marketing after the many changes in the world since early 2020. So reports Sourcing Journal.


How CMOs Are Cementing Strong Connections with CEOs

A strong connection between the CMO and CEO is crucial. So, what does it take to build such a partnership? Marketing leaders in Australia share what they’re been doing to forge a bond with their chief executives. So reports CMO from IDG.


4 Tips for Building Trust and Driving Inclusivity

Consumers are increasingly turning to brands they trust when deciding where to send their dollars. Marketers have traditionally tried to build trust through content marketing, but many failed to recognize that “trust and inclusivity go hand in hand in today’s marketing world.” So reports Forbes.


5 Things to Learn from Nike’s Marketing Approach

“Just Do It” is one of the most recognizable slogans in all of marketing. And, its success shows no signs of slowing down, according to a new article from Entrepreneur.


Is ABM the Future of Marketing?

If you are not using Account-Based Marketing (ABM), you may want to take a closer look at your B2B sales and marketing efforts to see if ABM can help. So reports Forbes.


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