Amid the pandemic, the lines between PR and marketing is beginning to blur at many firms. That’s according to a recent column in Forbes, written by Ben Chodor, President of Intrado Digital Media.

Spacenow, a Sydeny-based startup whose business model involves putting clients “into the right space at the right time,” has grown the traffic across its sites and social media channels by 600% during the pandemic. So reports CMO by IDG.

Uncle Ben’s will now be called Ben’s Original, the company announced. However, the company is still working on new imagery. Ben’s Original packaging is expected in stores next year. So reports The Guardian.

Reaching the right audience, via the right medium, at the right time is the goal of every marketer. Here are some helpful hints on how to reach your intended audience on Reddit and how to market amid the age of resistance.