Strategy

Strategy (128)

Cannabis Marketers Turning to the Metaverse

Cannabis companies are increasingly turning to the metaverse to promote their products. So reports The Wall Street Journal.

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Has Influencer Marketing Jumped the Shark?

Influencer marketing is on the decline, as viewers trust influencer recommendations less and less, according to a recent article in Rolling Stone.

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Why Unilever Operates Without a CMO

Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.

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Most Brand Strategies Failing to Address Climate Change: Marketer Survey

The CMO Survey finds that while marketing budgets and investments in digital marketing are on the rise, only one-third of marketers surveyed say the brand strategies at their firms incorporate climate change-related goals.

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2022 SEO Trends Marketers Need to Know About

Search rankings are vital to brands trying to stay relevant and grow their customer base. As such, it's important to get SEO right. So reports AIthority

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How to Help Sales and Marketing Get on the Same Page  

Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.

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How Important is Multicultural Marketing?  

The demographic landscape of the United State is changing and marketers would be wise to take notice. So reports Business Review.

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Leave ESG Out of Marketing: Report  

New research out of Australia suggests that marketers should avoid focusing on environmental, social and governance (ESG) issues and instead focus on items that truly drive consumer choice. So reports CMO from IDG.

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5 Keys for Your Marketing Strategy in the New Normal

Figuring out marketing strategies amid a fluid environment can be difficult. However, focusing on five areas for success heading into 2022, according to CMS Wire.

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With Meta Rebrand, is Facebook Running from Something?  

Alex Schultz, Facebook Chief Marketing Officer, says the company’s rebrand is not an attempt to distract the public from a string of bad press. So reports Forbes.

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