APAC

APAC (198)

Australian Ad Market Was Rebounding Prior to Pandemic: Report

Data indicates advertising bookings in Australia were on the upswing in February prior to the COVID-19 pandemic. So reports AdNews.

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News Corp Suspends 60 Printed Papers as Ad Sales Dry Up

Rupert Murdoch's News Corp announced it will stop printing approximately 60 Australian regional papers as advertising revenues have evaporated in the post-COVID economy. So reports The Straits Times.

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Primal Transition to Work From Home Ahead of COVID-19 Curve

Digital marketing agency Primal has effectively moved its marketing operation out of the office as its entire Asia staff is now working from home. So reports Entrepreneur.

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PRWeek Coming Back in Asia: Haymarket

Haymarket Media is bringing back its specialist media publication PRWeek in Asia. So reports Campaign Asia-Pacific.

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Facebook’s New Rules Set to 'Bolster Discourse' in Australian Election

The social media habits of those taking out political ads in Australia will become more transparent under new Facebook regulations. So reports the Sydney Morning Herald.

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Australian Media Firms Bracing for Coronavirus Impact

Australian media companies are feeling the impact of coronavirus-driven business turmoil as companies are slashing marketing spending. So reports Ad News.

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Hakuhodo DY Will Soak Up Taiwan's Growww Media in Multi-stage Deal

Hakuhodo DY Holdings Inc., one of Japan’s marketing and advertising giants, is expecting to complete a purchase of Taiwan’s Growww Media Co. with the hopes of bolstering business overseas. So reports The Japan Times.

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APAC Mindshare’s AI Work Tops Warc Media's 100 List of Most Awarded Campaigns

AI won the day as two such advertising campaigns from APAC Mindshare took top spots in the “Warc Media 100 list of the world's most-awarded campaigns for 2019.” So reports Campaign Asia.

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Australian Political Ad Debt Shines Spotlight on Lack of Transparency

As a result of the 2019 election, Australian political parties are in debt to Google for $9 million worth of advertising, but the content of those buys is unclear. So reports the Australian Broadcasting Corporation.

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Brands Digital Ad Spending in Australia Up 7.1% in 2019

A new report shows digital ad spending in Australia jumped 7.1% from 2018 to 2019 and totaled $6.32 billion (U.S.). So reports AdNews.

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