APAC

APAC (153)

Australian-Chinese Newspapers Feeling Ad Pressure from Chinese Government

Chinese-Australian news outlets Vision China Times and The Epoch Times said more businesses are pulling advertisements from their papers after taking pressure from the Chinese government. So reports the Sydney Morning Herald.

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Scroll Media Hops Into Australia from NZ

New Zealand’s Scroll Media is opening an Australian headquarters. So repots B and T.

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Record Setting Entries Received at Ad Club Award Ceremony

India’s Advertising Club handed out awards at its 19th annual celebration with Mindshare, Hindustan Unilever Limited, WATConsult and Mediacom India winning top awards. So reports Indian Television.

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Korean Boycott Plummets Japanese Ad Market

Japanese product advertisements in South Korea dipped dramatically as Japan continues to restrict exports from its neighbor. So reports The Korea Bizwire.

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Publishers Create 'Video Marketplace' to Simplify Buyer Experience

Seven West Media, SBS, Pedestrian Group, Network 10, Foxtel Media and The Daily Mail joined forces and launched a programmatic ‘Editorial Video Marketplace’. So reports the The Drum.

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'Foolproof' Ad Shot Down by Regulators

Australian Ad Standards ordered a Sportsbet ad on Twitter's mobile platform to be discontinued because it featured a “negative stereotype.” So reports iGaming & Business.

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Indian Marketers Grapple with Mobile Platform Obstacles

Mobil platform advertising is now the most popular method in the world to reach target audiences, but Indian advertisers have encountered a few obstacles as the method has gained popularity. So reports the BW Business World.

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'Sexy Ronnie' Marketing Ploy Has Japanese Consumers Up in Arms

Japanese izakaya chain Yotteba has launched an advertising campaign featuring a buff, shirtless "red-headed clown" with pubic hair that looks like French Fries coming out of a thong, much to the dismay of social media users and fans of McDonalds. So reports The Vancouver Sun.

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AANA CEO: Board of Directors Don’t Get Marketing

John Broome, CEO of the Australian Association of National Advertisers, said while lots of companies’ boards of directors appreciate marketing, few truly understand its potential. So reports Ad News.

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Australian Regulators Rule Menstrual Blood OK for Ads

Sanitary pad brand Libra’s advertisements depicting menstrual blood on a woman’s legs and underwear did not breach viewing standards, according to regulators. So reports the BBC.

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