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Brands Digital Ad Spending in Australia Up 7.1% in 2019

A new report shows digital ad spending in Australia jumped 7.1% from 2018 to 2019 and totaled $6.32 billion (U.S.). So reports AdNews.

arrows 311332 640 smallThe Hootsuite/We Are Social’s Digital 2020 Report shows digital search ad spending was up 4.8% and totaled $2.36 billion (U.S.). Social media ads in 2019 came in at $1.6 billion (U.S.) and represented the next biggest chunk of change. “In 2019 Instagram’s advertising reach increased by 4.3% with Snapchat following at 3.8%," according to the article. "Twitter’s advertising reach decreased by 3.3%, while Facebook has remained unchanged.”

Read the full article from AdNews.

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