Estimated reading time: 0 minutes, 27 seconds

Brands Digital Ad Spending in Australia Up 7.1% in 2019

A new report shows digital ad spending in Australia jumped 7.1% from 2018 to 2019 and totaled $6.32 billion (U.S.). So reports AdNews.

arrows 311332 640 smallThe Hootsuite/We Are Social’s Digital 2020 Report shows digital search ad spending was up 4.8% and totaled $2.36 billion (U.S.). Social media ads in 2019 came in at $1.6 billion (U.S.) and represented the next biggest chunk of change. “In 2019 Instagram’s advertising reach increased by 4.3% with Snapchat following at 3.8%," according to the article. "Twitter’s advertising reach decreased by 3.3%, while Facebook has remained unchanged.”

Read the full article from AdNews.

Read 696 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.