New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.

5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.

Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.

After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.