CMO Tech

CMO Tech (177)

Synup Hires Data Scientist to Advance AI Capabilities

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

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Google Eases Analysis of Conversion Data

Google Ads has previously provided conversion data linked to the date an ad was initially viewed rather than based on the date a sale was made. However, Google has upgraded the technology to provide additional details. So reports JumpFly.

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Top Digital Marketing Mistakes Identified

Failing to establish goals, not identifying target audiences, neglecting existing customers, not optimizing content for smartphones and failing to analyze data are some of the biggest digital marketing mistakes. So reports Foreign Policy.

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Google and Facebook Face Increased Challenges from Competitors

Amazon.com, Snap and Pinterest grew their advertising revenues in the third quarter at a faster pace than Google and Facebook, which implies that the two companies are facing increased competition. So reports CNBC.

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Programmatic TV Advertising Yet to Capture Market Share

A recent study by Google found that only 16% of advertising on advanced TV, or TV that is viewed through an over-the-top device (OOD), is sold programmatically.

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New Balance Uses Blockchain to Fight Counterfeiters

New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.

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Expanded Internet Access and 5G to Revamp Marketing

5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.

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Programmatic Advertising Can Survive Increased Privacy Measures

Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.

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Build.com Boosts Conversions with Selligent Technology

After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.

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