Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

Google Ads has previously provided conversion data linked to the date an ad was initially viewed rather than based on the date a sale was made. However, Google has upgraded the technology to provide additional details. So reports JumpFly.

Failing to establish goals, not identifying target audiences, neglecting existing customers, not optimizing content for smartphones and failing to analyze data are some of the biggest digital marketing mistakes. So reports Foreign Policy.