CMO Tech (170)
Expanded Internet Access and 5G to Revamp Marketing
- Saturday, 05 October 2019
- CMO Tech
- Written by CMO Tech News Staff
5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.
Read more...Programmatic Advertising Can Survive Increased Privacy Measures
- Saturday, 21 September 2019
- CMO Tech
- Written by CMO Tech News Staff
Increased privacy measures that limit the use of third-party data won’t kill programmatic advertising as long as the industry continues to evolve and embrace marketing with first-party data provided by publishers and other vendors. So reports MarketingTech.
Read more...Build.com Boosts Conversions with Selligent Technology
- Thursday, 12 September 2019
- CMO Tech
- Written by CMO Tech News Staff
After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.
Read more...Vending Machines Get Smart
- Thursday, 12 September 2019
- CMO Tech
- Written by CMO Tech News Staff
Marketers frequently discuss the role of digital technology in cutting edge areas of content distribution, such as email, display ads, mobile phone campaigns and streaming video. However, the relentless march of innovation extends into surprising places.
Read more...Innovation Continues at a Rapid Pace in Email Marketing
- Friday, 30 August 2019
- CMO Tech
- Written by CMO Tech News Staff
Email marketing can generate a 38 to 1 return on investment, according to VOX, so it’s not surprising that it continues to be a popular tool for brands to drive sales.
Read more...TV Attracts New Tech After Dethroning Display Ads
- Saturday, 08 June 2019
- CMO Tech
- Written by CMO Tech News Staff
As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.
Read more...Google’s New Custom Templates Simplify Web Marketing
- Saturday, 01 June 2019
- CMO Tech
- Written by CMO Tech News Staff
Google has launched Custom Templates that seek to makes it easier for marketers to perform analytics and make changes to their websites without having to do coding. So reports MarTech Series.
Read more...Shoppers Embrace Voice Devices for Product Searches
- Monday, 13 May 2019
- CMO Tech
- Written by CMO Tech News Staff
A survey of more than 4,500 shoppers in eight countries by Episerver has found that the number of individuals that use voice-assisted devices, such as Amazon Echo and Google Home, has increased 83% year over year, but only 17% of respondents say they use the devices to make purchases at least once a month. So reports Econsultancy.
Read more...Google to Enhance Privacy Protection on Chrome Browser
- Saturday, 11 May 2019
- CMO Tech
- Written by CMO Tech News Staff
Google has announced it will enhance its Chrome browser to make it easier to distinguish between first-party tracking cookies and cookies from third-parties, or those cookies that track activities across websites. So reports TechCrunch.
Read more...NBCUniversal Tests Shoppable TV
- Saturday, 11 May 2019
- CMO Tech
- Written by CMO Tech News Staff
An experiment by NBCUniversal that involved placing QR codes on commercials during the “TODAY” show resulted in thousands of scans and sales. So reports PYMNTS.com.
Read more...
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