CMO Tech

CMO Tech (187)

P&G Helped Develop Way Around Apple’s Data Safeguards

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.


ClickDimensions Buys Eletype

ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.


Getting the Best ROI Out of Podcasts

The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.


How to Keep Customers Happy Amid the Pandemic

Keeping customers happy should always be the main goal for marketers. So reports Forbes.


Using VR to Gain an Edge in Customer Experience

Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.


Marketers That Use Customers’ Personal Data May Pay a Price

Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.


Data: the Fuel That Drives Critical Marketing, Biz Decisions

Noam Harel, CMO of Cleo, offers some insight into how to collect, corroborate and organize your data. She authored a recent post in Forbes.


How CMOs Can Help Their Team Work from Home Effectively

With large portions of the country effectively on lockdown and “social distancing” suddenly part of the public’s lexicon, there are huge swaths of the workforce now working from home. That may not be easy for some.


What Should Marketers Take Away from the Clearview AI Debate?

Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.


Love Them or Hate Them, Banner Ads Turn 25

Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.


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