Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.

Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.