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CMO Tech (179)

What Should Marketers Take Away from the Clearview AI Debate?

Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.

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Love Them or Hate Them, Banner Ads Turn 25

Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.

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Synup Hires Data Scientist to Advance AI Capabilities

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

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Privacy Concerns Require New Performance Measurement Techniques

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.

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Google Eases Analysis of Conversion Data

Google Ads has previously provided conversion data linked to the date an ad was initially viewed rather than based on the date a sale was made. However, Google has upgraded the technology to provide additional details. So reports JumpFly.

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Top Digital Marketing Mistakes Identified

Failing to establish goals, not identifying target audiences, neglecting existing customers, not optimizing content for smartphones and failing to analyze data are some of the biggest digital marketing mistakes. So reports Foreign Policy.

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Google and Facebook Face Increased Challenges from Competitors

Amazon.com, Snap and Pinterest grew their advertising revenues in the third quarter at a faster pace than Google and Facebook, which implies that the two companies are facing increased competition. So reports CNBC.

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Programmatic TV Advertising Yet to Capture Market Share

A recent study by Google found that only 16% of advertising on advanced TV, or TV that is viewed through an over-the-top device (OOD), is sold programmatically.

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New Balance Uses Blockchain to Fight Counterfeiters

New Balance’s first basketball sneaker is being launched with a blockchain service provided by IOHK that will let customers register ownership of their new footwear to ensure authenticity. So reports Coindesk.

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Expanded Internet Access and 5G to Revamp Marketing

5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.

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