
CMO Tech (185)
Getting the Best ROI Out of Podcasts
- Wednesday, 28 October 2020
- CMO Tech
- Written by CMO Tech News
The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.
Read more...How to Keep Customers Happy Amid the Pandemic
- Tuesday, 28 July 2020
- CMO Tech
- Written by CMO Tech News
Keeping customers happy should always be the main goal for marketers. So reports Forbes.
Read more...Using VR to Gain an Edge in Customer Experience
- Tuesday, 07 April 2020
- CMO Tech
- Written by CMO Tech News Staff
Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.
Read more...Marketers That Use Customers’ Personal Data May Pay a Price
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
Using customers’ data may come at a price. That’s according to new research that finds 6 in 10 consumers say they’re “less inclined to use a product if their data is used for any purpose,” according to a recent article from CMO.
Read more...Data: the Fuel That Drives Critical Marketing, Biz Decisions
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
Noam Harel, CMO of Cleo, offers some insight into how to collect, corroborate and organize your data. She authored a recent post in Forbes.
Read more...How CMOs Can Help Their Team Work from Home Effectively
- Tuesday, 31 March 2020
- CMO Tech
- Written by CMO Tech News Staff
With large portions of the country effectively on lockdown and “social distancing” suddenly part of the public’s lexicon, there are huge swaths of the workforce now working from home. That may not be easy for some.
Read more...What Should Marketers Take Away from the Clearview AI Debate?
- Tuesday, 28 January 2020
- CMO Tech
- Written by CMO Tech News Staff
Clearview AI recently devised a facial recognition app that is causing a lot of consternation among privacy advocates and discussion among some marketers. Critics of the app said it’s the end of privacy as we know it. At the same time, marketers should take note of the possibilities and dangers the app poses for the marketing industry.
Read more...Love Them or Hate Them, Banner Ads Turn 25
- Saturday, 07 December 2019
- CMO Tech
- Written by CMO Tech News Staff

Depending on whom you talk to, banner ads are either dying or enjoying strong resurgence as the marketing tool, which is often criticized as being overly intrusive, turns 25.
Read more...Synup Hires Data Scientist to Advance AI Capabilities
- Saturday, 30 November 2019
- CMO Tech
- Written by CMO Tech News Staff

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.
Read more...Privacy Concerns Require New Performance Measurement Techniques
- Saturday, 30 November 2019
- CMO Tech
- Written by Administrator

With increased privacy developments, including anti-tracking technology, marketers need to embrace new techniques for measuring engagement and other performance metrics. So reports PerformanceIN.
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Sep 21 2020
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Written by CMO Tech News Staff
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Sep 21 2020
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Written by CMO Tech News
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Jul 28 2020
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Written by CMO Tech News
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Aug 25 2020
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Written by CMO Tech News Staff
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