CMO Tech

CMO Tech (186)

Machine Learning Platforms Will Flourish, But Brands Must Use Rich Data

ServiceNow is developing its cloud-based machine learning “as-a-service” so that brands won’t have to develop the capabilities internally. However, rich data and a clear understanding of what problems are trying to be addressed will be required to make the technology successful, says Dan Rogers, who is the firm’s global CMO. So reports ZDNet.


Twitter Over Reports Number of Users

Twitter has been over stating its user growth since 2014, but nevertheless has been adding users at an impressive pace. So reports Recode.


Google Launches TV Marketing Tools

Google is seeking to gain dominance in television advertising with a new suite of tools unveiled during the company’s recent Partner Leadership Summit. So reports The Drum.


What Are the Most Common Martech Blunders?

Ease of integrating new technology and buying too much technology too quickly are common mistakes that marketers make when pushing into the digital world. So reports Chief Marketer.


IBM, MediaMath Working on Futuristic Ad Infrastructure

IBM and MediaMath have formed a partnership that the two organizations say will allow them to create futuristic infrastructure, including improved cognitive advertising bidding. So reports MarTech Advisor.


HubSpot Launches Content Optimization Tool

HubSpot has rolled out HubSpot Content Strategy, which uses a topic-based model for helping marketers create content that will meet search optimization targets and help increase traffic. So reports DemandGenReport.


Dashboard Challenges Attracting Vendors

Many marketers have a love-hate relationship with dashboards. On one hand, dashboards, which are modern day reports displaying the effectiveness of marketing campaigns, can help brands learn what programs are generating results and which programs aren’t pulling their weight. Armed with that information, firms can tweak their programs to generate better profits.


Surprising Data Sources Being Developed for Marketers

Movie theaters, vacuum cleaners and the struggling retailer Sears may all become unlikely providers of data for digital marketers.


New Data Platform Links Different Dashboards to Optimize Campaigns

Datorama has launched its Datorama SmartLenses platform that ties together various dashboards so that marketers can control data sources and optimize campaigns. So reports eWeek.


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