HubSpot has rolled out HubSpot Content Strategy, which uses a topic-based model for helping marketers create content that will meet search optimization targets and help increase traffic. So reports DemandGenReport.

Many marketers have a love-hate relationship with dashboards. On one hand, dashboards, which are modern day reports displaying the effectiveness of marketing campaigns, can help brands learn what programs are generating results and which programs aren’t pulling their weight. Armed with that information, firms can tweak their programs to generate better profits.

Movie theaters, vacuum cleaners and the struggling retailer Sears may all become unlikely providers of data for digital marketers.

Datorama has launched its Datorama SmartLenses platform that ties together various dashboards so that marketers can control data sources and optimize campaigns. So reports eWeek.