
CMO Tech (186)
Investors Weigh In On Facebook Woes
- Saturday, 27 October 2018
- CMO Tech
- Written by CMO Tech News Staff
Facebook’s mounting problems have bogged down the performance of its stock and have prompted investors to weigh in on the future of the company.
Read more...GM Experimented with Mining Data on Drivers’ Destinations, Music Choices
- Sunday, 21 October 2018
- CMO Tech
- Written by CMO Tech News
Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to. So reports The Verge.
Read more...Toyota Taps Blockchain to Curtail Advertising Fraud
- Sunday, 21 October 2018
- CMO Tech
- Written by CMO Tech News
Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.
Read more...Biz Leaders Turn to Digital Marketing After Natural Disasters
- Saturday, 13 October 2018
- CMO Tech
- Written by CMO Tech News Staff
Hurricane Michael, with its 155 mile per hour winds, inflicted widespread damage throughout Florida, Alabama and Georgia.
Read more...Snapchat App Facilitates Shopping on Amazon.com
- Saturday, 29 September 2018
- CMO Tech
- Written by CMO Tech News
Snapchat has launched Visual Search, which allows its users to take pictures and then use the images to search for items on Amazon.com. So reports Inc.
Read more...Facial Recognition Tech Has a Rocky Start
- Saturday, 22 September 2018
- CMO Tech
- Written by CMO Tech News Staff
Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.
Read more...SAS is Top Dog for Predictive Analytics
- Saturday, 22 September 2018
- CMO Tech
- Written by CMO Tech News
SAS held 30.8% of the advanced and predictive analytics market in 2017. So reports ITwire.
Read more...Texting Seen as a Powerful Way to Connect to Millennials
- Saturday, 15 September 2018
- CMO Tech
- Written by CMO Tech Staff
Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.
Read more...Sprinklr, Snaps Launch Agent Handoff Services
- Saturday, 15 September 2018
- CMO Tech
- Written by CMO Tech News
Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.
Read more...Credato Launches Predictive Ad Placement
- Thursday, 16 August 2018
- CMO Tech
- Written by CMO Tech News
Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.
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Sep 21 2020
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Sep 21 2020
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Oct 31 2020
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Written by CMO Tech News Staff
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Nov 28 2020
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Written by CMO Tech News
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