CMO Tech

CMO Tech (186)

Investors Weigh In On Facebook Woes

Facebook’s mounting problems have bogged down the performance of its stock and have prompted investors to weigh in on the future of the company.

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GM Experimented with Mining Data on Drivers’ Destinations, Music Choices

Last year, General Motors operated a program that gathered data regarding drivers’ selection of radio stations, volume settings when listening to music and what businesses individuals drove their cars to. So reports The Verge.

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Toyota Taps Blockchain to Curtail Advertising Fraud

Toyota has decided to extend its relationship with blockchain advertising analytics firm Lucidity after a trial period increased visits to the auto manufacturer’s website by 21%. So reports Cointelegraph.

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Biz Leaders Turn to Digital Marketing After Natural Disasters

Hurricane Michael, with its 155 mile per hour winds, inflicted widespread damage throughout Florida, Alabama and Georgia.

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Snapchat App Facilitates Shopping on Amazon.com

Snapchat has launched Visual Search, which allows its users to take pictures and then use the images to search for items on Amazon.com. So reports Inc.

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Facial Recognition Tech Has a Rocky Start

Facial recognition systems have been hyped as powerful technology that can catch criminals, improve customer services, conduct user verification, and help marketers pitch highly targeted products.

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SAS is Top Dog for Predictive Analytics

SAS held 30.8% of the advanced and predictive analytics market in 2017. So reports ITwire.

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Texting Seen as a Powerful Way to Connect to Millennials

Among the many forms of marketing communications, text messaging is increasingly viewed as an attractive option that will only gain in popularity in the coming years.

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Sprinklr, Snaps Launch Agent Handoff Services

Sprinklr, which provides a social media management platform, has teamed up with Snaps to launch Agent Handoff, which helps brands with transitioning client conversations from chatbots to human agents. So reports MarTech Series.

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Credato Launches Predictive Ad Placement

Credato, which provides a programmatic video platform, has launched “contextual look alike targeting” technology that analyzes more than 400 billion video interactions to determine where and when advertisements should appear. So reports MarTech Today.

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