Strategy

Marketers who want to connect with and serve Black and brown communities, first need to acknowledge that colorism exists and is systemic, according to a recent article from the Harvard Business Review.

Monday, 24 May 2021
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Campaigns

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.

Monday, 07 June 2021
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News

Jeff Charney was selected by a panel of industry judges and the Ad Age editorial staff from the industry-wide pool of CMOs across all areas of marketing. He is the first CMO from insurance category to win the award.

Monday, 07 June 2021
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