Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.
Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.
The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law. Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.
NerdWallet said Kelly Gillease, its Chief Marketing Officer (CMO), will be stepping down from her role on October 1, 2022.
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