WWD recently published an article that outlined the “Dos and (Many) Don’ts” of marketing during the worldwide coronavirus outbreak.
‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.
The CMO role has been in flux for some time with some eliminating it altogether, other splitting the responsibilities up among new and existing executive leaders, while some organizations are evolving the role. The coronavirus pandemic and its aftermath will undoubtedly change it even further.
- Most read