Strategy

As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals. Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.

Saturday, 20 June 2020
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Campaigns

‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

Tuesday, 07 April 2020
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CMO Tech

Harnessing the power of Virtual Reality means helping businesses achieve their goals and provide customers with new attractions. So reports MarTech Advisor.

Tuesday, 07 April 2020
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News

Episerver, a software company offering web content management has a new CMO. So reports MarTech Series.

Sunday, 12 July 2020
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