Strategy

Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

Saturday, 12 October 2019
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Campaigns

In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.

Tuesday, 22 October 2019
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CMO Tech

Amazon.com, Snap and Pinterest grew their advertising revenues in the third quarter at a faster pace than Google and Facebook, which implies that the two companies are facing increased competition. So reports CNBC.

Monday, 11 November 2019
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CMO Challenges

A handful of states are considering data protection legislation that is inspired, at least in part, by the California Consumer Privacy Act, while a Nevada state law has just gone into effect.

Monday, 11 November 2019
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News

Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.

Monday, 11 November 2019
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