Strategy

Misalignment between sales and marketing costs businesses more than $1 trillion a year. So reports the Harvard Business Review.

Friday, 10 December 2021
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Campaigns

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.

Friday, 03 December 2021
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News

The great resignation has placed an even higher premium on talent. And while many firms have been unsure how to attract and keep key staffers other than to focus on compensation and benefits, some firms have found success using key marketing tactics. 

Friday, 21 January 2022
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