Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.
Amazon.com, Snap and Pinterest grew their advertising revenues in the third quarter at a faster pace than Google and Facebook, which implies that the two companies are facing increased competition. So reports CNBC.
Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.
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