Estimated reading time: 0 minutes, 27 seconds

Australia’s Interactive Advertising Bureau has offered guidance to traditional brands during tough marketing conditions resulting from the COVID-19 global pandemic. So reports The Drum.

connection 4884862 640small“Brands need to understand the opportunity of direct-to-consumer, including the value of using new channels and routes to market that offer first-party data relationships, return to a clear brand purpose and position the brand as a master of a category to demonstrate authority,” according to the article. Further, they should also employ an agile trial and error marketing approach, it states.

Read the full story from The Drum.

Read 244 times
Rate this item
(0 votes)

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline