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News (585)

Huawei Strikes Again

The world’s number one telecom supplier and number two phone supplier has been charged with racketeering and theft of trade secrets. So reports MSN.

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Strategies to Help Marketers, Brands Stand Out on Valentine’s Day

The world is deeply saturated with Valentine’s Day products—lots of clichés and obvious marketing strategies that leaves consumers underwhelmed.

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Facebook’s Goal Isn’t to Be Liked, But to Be Understood

Facebook's growth has slowed down this year because it has reached its peak in popularity and usage worldwide. So reports Bloomberg.

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YouTube Generated $15B in Ad Revenue in 2019

For the first time, Alphabet has revealed how much revenue it is pulling in from ads displayed on its YouTube platform. So reports Gizmodo.

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Should You Be in a CMO Club?

They call it the CMO Club. Chief Marketing Officers (CMOs) from brands like Banana Republic, Janie and Jack, Gap, Athleta, Old Navy, Sperry, Keds and Saucony, often meet to exchange ideas on how to market and propel their brands forward. So reports Glossy.

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Super Bowl Marketing Without Buying a Big Ad Spot

Stella Artois, Pizza Hut, AT&T, Jack in the Box, and Volvo are just a few of the brands who did not secure a spot in Fox’s coveted Super Bowl commercial lineup, but were nonetheless trying to engage their audience around the event. So reports AdWeek.

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Why CMOs Need to Have a Tech Mindset

A lot of CMOs showed up for this year’s Consumer Electronic Show (CES). This is a validation that technology plays a huge part in the transformation and disruption in the application of marketing. So reports Forbes.

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Chase Names New CMO

Leslie Gillin is the new CMO for Chase, J.P Morgan and Corporate Brands. So reports MarTech Advisor.

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At $5.6M a Pop, Are Super Bowl Ads Worth the Spend?

Let’s face it, a lot of people tune in to the Super Bowl just because of the commercials. Yet, some commercials have been released in advance of the big game just because of the money companies have invested in them. So reports Cleveland.com.

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Tips for Improving e-Commerce Experience in 2020

With a lot of similar brands and competition online, it can be difficult to stand out from the crowd. Toby Britton, the co-founder and CMO of Miappi offers his advice in a guest column for MarTech Advisor

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