News

News (726)

Progressive’s Retiring CMO Named 'Brand CMO of the Year' By Ad Age

Jeff Charney was selected by a panel of industry judges and the Ad Age editorial staff from the industry-wide pool of CMOs across all areas of marketing. He is the first CMO from insurance category to win the award.

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3 Marketing Tactics That May Be Hurting Your Brand

Questionable marketing tactics, such as certain emotional-trigger based marketing tactics, often lead to refund requests or other headaches that can hurt your business and your brand’s reputation. So writes Lisa Collum, CEO of Top Score Writing, Inc., in a column for Entrepreneur.

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Ceros Names CMO, VP of Biz Development

Content creation platform Ceros announced that it has hired a Jamie Gier as CMO. Gier will lead brand strategy and awareness, customer experience, and commercial marketing.

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5 Reasons a CMO May Be Ready to Quit

Among C-suite executives, CMOs have the shortest tenure. In a recent Forbes column, Shama Hyder, founder and CEO of Zen Media, shares five things CEOs must give up if they want their marketing chief to stay and succeed.

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Outback CMO Promoted to CMO of Bloomin’ Brands

Bloomin’ Brands, parent of Outback Steakhouse, has named Danielle Vona as CMO. So reports Restaurant Business.

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Waze CMO Offers 3 Actionable Insights

As part of The Drum’s 3 Actionable Insights series, Waze CMO Erin Clift offers three tips for marketers.

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BurgerFi Hires CMO

Henry Gonzalez has been named the CMO of BurgerFi. So reports Restaurant Business Online.

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Wells Fargo CMO Leaving, Firm Ditching Role

Michael Lacorazza, is leaving Wells Fargo and the company is eliminating the CMO position he held. So reports Banking Dive.

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1-800 Contacts CMO on Navigating 'Pretty Dramatic Shifts'

Phil Bienert, CMO of 1-800 Contacts, weighs in on how his firm is navigating some “pretty dramatic shifts” in the “tools that marketers use to be able to reach customers.” So reports DigiDay.

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General Mills CMO Out, Firm Won’t Replace Him

Ivan Pollard has left General Mills and the firm won’t hire a replacement global CMO. It added the role in 2016. So reports Marketing Dive.

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