News

News (634)

Episerver Hires Kirsten Allegri Williams As CMO

Episerver, a software company offering web content management has a new CMO. So reports MarTech Series.

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Anonymous Urging Americans to Delete TikTok

Anonymous hactivist group has been urging American users to dump TikTok. So reports Forbes.

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CoinPayments’ New CMO Leading Rebrand

Ray Torresan has been named new chief marketing officer for CoinPayments, a cryptocurrency payments processor, the company announced.

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What’s Behind the Chaos at Facebook?

Mike Isaac who reports on Facebook for The New York Times has given his perspective on why the social media giant has been plagued by drama in the past few months—from employee protests related to how it responded to divisive politics, scathing civil right audits, and advertiser boycott.

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Netflix Lands Boz Saint John As Next CMO

Bozoma “Boz” Saint John is the new Netflix CMO. Saint John has 20 years’ experience in the a number of fields, including music and entertainment, fashion, automotive, and sports. She has worked for Apple, Uber, Pepsi Cola, and Uber. So reports Deadline.

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Marketing Even More Important Due to the Pandemic

The vast majority (80%) of large advertisers are deferring their ad campaigns, and more than half (60%) say they’ve already cut their budgets “somewhat” or “greatly.” That’s according to a new survey from the World Federation of Advertisers. So reports Forbes.

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Aunt Jemima, Uncle Ben’s, and Eskimo Pies Undergoing Major Changes

As the killing of George Floyd has sparked a larger conversation about race, many companies have announced major changes to brands that have been criticized for perpetuating racial stereotypes. They include Aunt Jemima, Uncle Ben’s and Eskimo Pies, among others. So reports USA Today.

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Hilton CMO Leaving Amid Massive Layoffs

Kellyn Smith Kenny CMO of Hilton, announced she is leaving the company just a day after Hilton announced it is laying off 2,100 employees, or about 22% of its corporate staff. So reports Marketing Dive.

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CMO of Buffalo Wild Wings Out, No Replacement Named

Seth Freeman, who has been CMO of Buffalo Wild Wings for less than two years, has “departed” from the company. No reason was given and no replacement has been named. So reports Restaurant Business.

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McDonalds Fills Global CMO Vacancy

Mcdonald’s has named Alistair Macrow its Chief Marketing Officer (CMO) and SVP, filling a role that has remained vacant for 11 months. So reports Marketing Dive.

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