Subway has seen its share of the limited-service sandwich market fall from 41% to 28% between 2013 and 2020, according to Technomic data. Following a tough 2020 that saw store closures and other COVID-19-related challenges, Subway recently rolled out its largest menu update (more than 20 changes) and brand initiative and accompanying campaign, entitled "Eat Fresh Refresh."

The NFL’s Rams have gone through a host of changes in the last few years, including a relocation and a new logo. Now, they have a new CMO to help them navigate the future. So reports AdWeek.

The current process for picking an external creative agency is broken. Having a number of agencies compete for your business with safe pitches designed to win your business, won't necessarily help you attract customers, and may actually hurt you. So reports Forbes.

A new study finds that just 23% of firms have a ‘very effective’ relationship between the CMO and CIO. That’s according to ‘Making Martech Pay Off’. So reports The Drum.