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CMO Tenure Story May Be Off-Base: Forbes Columnist  

Much has been written about short CMO tenure and troubled waters for the role. However, this story may be misguided, according to Seth Matlins, managing director of the Forbes CMO Network.

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Hooters Taps SVP Bruce Skala As New CMO

Hooters has named Bruce Skala, SVP of Marketing, as its new CMO. So reports Restaurant Business Online.

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Morgan Stanley Refining Its Marketing Amid Market Turnbulance

With stock market volatility and inflation on the rise, some financial brands are retooling their marketing. So reports AdAge.

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Plenty of Fish Snags Christina Kozloff As New CMO

Plenty of Fish has named Christina Kozloff as its chief marketing officer (CMO).

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Calvin Klein Names Jonathan Bottomley as Global CMO

Calvin Klein has appointed Jonathan Bottomley as Global Chief Marketing Officer, effective June 6, 2022.

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L’ORÉAL USA Names Chief Digital & Marketing Officer  

L’Oréal USA announced Han Wen as its new Chief Digital & Marketing Officer, effective immediately.

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Little Caesars CMO Jumps Ship to Popeyes

Jeff Klein, CMO of Little Caesars Pizza, is leaving the company to take on the same role for Popeyes Louisiana Chicken. So reports Crain’s Detroit Business.

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Insights on Data-driven Marketing from Pantheon’s CMO

Christy Marble, CMO of webOps Saas platform Pantheon, sat down with Smart Brief for a conversation about how brands can engage customers by using data-driven marketing.

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Kohl’s CMO Out Amid Activist Pressure

Kohl’s said that both its marketing chief and merchandising chief are leaving the company amid a push by activists to force a sale of the company. So reports CNBC.

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Instagram Trend Study Shows Shift in Marijuana Marketing

A new study focused on Instagram trends finds that the movement to legalize marijuana has dramatically changed cannabis marketing on social media. So reports MarijuanaMoment.com.

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