News

News (550)

Digital Profiles May Not Improve Advertising Effectiveness

Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.

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JoS. A. Bank Appoints New CMO

JoS. A. Bank has recruited Matt Repicky, who has 20 years of experience, including transforming e-commerce brands, as its new chief marketing officer. So reports Fashion United.

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Unilever Pulls Ads from Pornhub

Unilever has vowed to prevent its brands from advertising on Pornhub after its subsidiary, Dollar Shave Club, was criticized by the U.K. publication The Times for doing so, reports Campaign Live.

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Alphabet Share Prices Drops on Earnings Report

Shares of Alphabet fell more than 2% in after hours trading following the company reporting that it generated $10.12 per share in profits, which was $2.34 less than expected. So reports CNBC.

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Instagram, In-article Ads Are Most Effective

Instagram advertisements and large format ads inserted within articles are the most effective, according to a recent study by mobile advertising company Kargo. So reports Marketing Land.

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Roku Plans to Buy Marketing Automation Firm Dataxu

Roku, which provide one of the most commonly used television streaming devices, plans to acquire Dataxu, which offers a platform for planning and placing advertisements programmatically across digital platforms. So reports CNBC.

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AdTheorent Launches AI and Other Services for Restaurants

AdTheorent has rolled out machine learning-enabled marketing services and performance analytics that have been designed specifically for increasing consumer visits to restaurants. So reports MobileMarketing.

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Hilliard Lyons Exec to Join Start-Up Agency

Nick Papachristou is leaving his position as head of marketing at Hilliard Lyons to lead PriceWebbers’ new PW Financial Services marketing division. So reports Louisville Business First.

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Zynga Marketing Honcho to Join Twitch

Doug Scott, who heads up marketing at game company Zynga, is leaving the company to become chief marketing officer at Amazon.com-owned Twitch. So reports Variety.

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Reddit Content to Be Shown on Snapchat

Reddit content will now be available via the Snapchat app under a new agreement forged between the two companies. So reports AdAge.

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