News (604)

Humans vs AI: Humans Still Have An Advantage

Why would human interaction always have an advantage over AI technology? Humans can detect positive and negative sentiment. So reports MarketingTech.


America is Being Pressured to Present an Alternative to Huawei

Huawei’s 5G network could potentially dominate the world. So reports Tech Crunch.


How Some Companies Are Creatively Addressing the Pandemic

Some brands are creatively fighting coronavirus by spreading awareness through ad campaigns, hashtags, and catchy phrases. So reports The Drum.


CMOs Have a Huge Impact in Shaping Societal Values

Diageo CMO Syl Saller is retiring after two decades in the alcohol business. She will be replaced by Cristina Diezhandino, global category director for scotch and managing director for Diageo’s luxury brands business.


Alone Together: Brands Are Promoting Social Distancing

Brands and other media entities are using their creativity to educate and inform consumers about the pandemic. So reports The Drum.


How Can Women CMOs Get Ahead?

CMO from IDG recently spoke to many top female marketers about how they got ahead and what tips they can share with others.


Ex-Olympics Marketer: Rescheduling a 'Mind-boggling Complex' Task

Michael Payne, the former head of the marketing division of the International Olympic Committee, says the IOC has an immensely difficult task ahead as it seeks to reschedule the Olympics. The challenges include marketing challenges, public health challenges, coordination with sponsors and dealing with governmental concerns. So reports Japan Today.


WaPo Names Head of Brand Strategy and Partnership Marketing

Joy Robins, CRO at The Washington Post, announced that Brad Feldman will join the Client Solutions team and will take on the role of Head of Brand Strategy and Partnerships Marketing.


Droga5 is a Key to IHOP’s Success

IHOP CMO Brad Haley credits taking risks, his team, and having best-in-class agency partners as key to his success. So reports AdWeek.


Conferences and Events Disrupted Due to Covid-19 Pandemic

Marketing conferences and events have been postponed or rescheduled because of the coronavirus pandemic. So reports The Drum.


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