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News (527)

New York Bans Digital Ads on Ride-Share Cars

The New York Taxi and Limousine Commission has slapped a ban on operators of ride-share cars, such as Uber and Lyft, from displaying digital advertisements on their vehicles. So reports The Brooklyn Daily Eagle.

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Tiffany Profits Grow Thanks to Cutting Marketing Budget

Retailer Tiffany said its quarterly profits exceeded expectations, a result of it curtailing its digital marketing while it builds a new website to cater to younger consumers. So reports Reuters.

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OECD Draft Proposal to Tax Internet Giants

The Organization for Economic Cooperation and Development is working on a proposal to tax advertising sales revenues generated by internet giants such as Google and Facebook. So reports the Wichita Eagle.

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Facebook Bans Epoch Times from Posting Pro-Trump Content

Facebook has banned the conservative publisher The Epoch Times from posting ads supporting Donald Trump because the organization has failed to comply with the social media company’s rules for transparency. So reports NBC News.

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Estée Lauder Ramps Up Influencer Marketing

Estée Lauder is now spending 75% of its digital marketing budget on social media influencers and has learned how to better target its advertising to growth areas, according Fabrizio Freda, the company’s president and CEO. So reports The Drum.

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Gen Z Okay with Mobile Phone for All Day Entertainment

Roughly four out of five surveyed Gen Zers say putting on a mobile phone video while doing other things keeps them entertained. So reports Mobile Marketer.

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Most Consumers Are Willing to Pay for App Subscriptions: Study

A study by McGuffin of 2,004 consumers found that 72% of survey respondents (ranging in age from 18 to 71) would pay for a subscription to apps such as YouTube if no alternative existed. So reports econsultancy.

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Google Proposes Policies for Data Collection

Google has released a proposal for industry standards regarding collection of data based on individuals’ online activities that would give consumers more control over their privacy. So reports DigiDay.

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Lucidity Raises $5M in Series A Funding

Lucidity, which is a Marina del Rey, California-based company that provides blockchain technology, has raised $5 million in Series A funding for engineering, product development and hiring customer support staff. So reports the Los Angeles Business Journal.

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Google Plans to Hire Blockchain Programmers

Blockchain is being eyed as a technology for weeding out ad fraud, but Google’s plans for developing the technology are probably driven by a desire to improve its reconciliation of impressions and payments, says Christiana Cacciapuoti, v.p. of partnerships at MadHive and executive director of AdLedger. So reports The Drum.

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