News (550)
Digital Profiles May Not Improve Advertising Effectiveness
- Monday, 11 November 2019
- News
- Written by CMO Tech News Staff
Targeted marketing may not be as effective as commonly believed. That's according to a recent study called “Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies." So reports Eurekalert.
Read more...JoS. A. Bank Appoints New CMO
- Monday, 11 November 2019
- News
- Written by CMO Tech News Staff
JoS. A. Bank has recruited Matt Repicky, who has 20 years of experience, including transforming e-commerce brands, as its new chief marketing officer. So reports Fashion United.
Read more...Unilever Pulls Ads from Pornhub
- Sunday, 10 November 2019
- News
- Written by CMO Tech News Staff
Unilever has vowed to prevent its brands from advertising on Pornhub after its subsidiary, Dollar Shave Club, was criticized by the U.K. publication The Times for doing so, reports Campaign Live.
Read more...Alphabet Share Prices Drops on Earnings Report
- Friday, 01 November 2019
- News
- Written by CMO Tech News Staff
Shares of Alphabet fell more than 2% in after hours trading following the company reporting that it generated $10.12 per share in profits, which was $2.34 less than expected. So reports CNBC.
Read more...Instagram, In-article Ads Are Most Effective
- Friday, 01 November 2019
- News
- Written by CMO Tech News Staff
Instagram advertisements and large format ads inserted within articles are the most effective, according to a recent study by mobile advertising company Kargo. So reports Marketing Land.
Read more...Roku Plans to Buy Marketing Automation Firm Dataxu
- Friday, 25 October 2019
- News
- Written by CMO Tech News Staff
Roku, which provide one of the most commonly used television streaming devices, plans to acquire Dataxu, which offers a platform for planning and placing advertisements programmatically across digital platforms. So reports CNBC.
Read more...AdTheorent Launches AI and Other Services for Restaurants
- Friday, 25 October 2019
- News
- Written by CMO Tech News Staff
AdTheorent has rolled out machine learning-enabled marketing services and performance analytics that have been designed specifically for increasing consumer visits to restaurants. So reports MobileMarketing.
Read more...Hilliard Lyons Exec to Join Start-Up Agency
- Friday, 25 October 2019
- News
- Written by Administrator
Nick Papachristou is leaving his position as head of marketing at Hilliard Lyons to lead PriceWebbers’ new PW Financial Services marketing division. So reports Louisville Business First.
Read more...Zynga Marketing Honcho to Join Twitch
- Friday, 25 October 2019
- News
- Written by CMO Tech News Staff
Doug Scott, who heads up marketing at game company Zynga, is leaving the company to become chief marketing officer at Amazon.com-owned Twitch. So reports Variety.
Read more...Reddit Content to Be Shown on Snapchat
- Tuesday, 22 October 2019
- News
- Written by CMO Tech News Staff
Reddit content will now be available via the Snapchat app under a new agreement forged between the two companies. So reports AdAge.
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