News (655)
TikTok-Oracle Deal Sparks New Security Questions
- Monday, 21 September 2020
- News
- Written by CMO Tech News
This past weekend, TikTok appeared to strike a tentative deal with Oracle and Walmart that allows those companies to take a minority stake in a new U.S. firm that will operate TikTok. However, reports out Monday suggest that the deal is far from certain. So reports CNN.
Read more...Facebook Takes Steps to Understand Its Impact on the 2020 Elections
- Monday, 21 September 2020
- News
- Written by CMO Tech News
Facebook has come under fire repeatedly for not doing enough to prevent the spread of disinformation during elections. Now, the company says it is taking steps to understand how the platform is influencing this year’s election. So reports Business Insider.
Read more...Citigroup Names Carla Zakhem-Hassan As CMO
- Monday, 21 September 2020
- News
- Written by CMO Tech News
Citi naming Jane Fraser as CEO, the first to woman to head a major U.S. bank, grabbed most of the recent headlines. However, along with that appointment, Citigroup also named Carla Zakhem-Hassan as its new CMO. So reports Pulse2.
Read more...Discord Taps Aragones as New CMO
- Monday, 21 September 2020
- News
- Written by CMO Tech News Staff
Tesa Aragones has been named the new CMO of Discord, a platform that allows people to chat privately using chat and video features. This technology has traditionally been used by gamers, but is expanding to other uses, especially during the pandemic. So reports Forbes.
Read more...Firms Continue to Name Marketing Chiefs Amid Pandemic
- Monday, 07 September 2020
- News
- Written by CMO Tech News
Despite the pandemic, shifts in CMO jobs have been high. So reports Forbes.
Read more...Cracker Barrel Hires New CMO
- Monday, 07 September 2020
- News
- Written by CMO Tech News
Jennifer Tate is the new CMO of the Cracker Barrel Old Country Store. So reports the Nashville Post.
Read more...How Burger King Singapore is Handling the Pandemic
- Monday, 07 September 2020
- News
- Written by CMO Tech News Staff
To survive during the pandemic, Burger King Singapore has invested in digital media and on take-out services. So reports The Drum.
Read more...Agency Droga5 Slashes 7% of Staff
- Monday, 07 September 2020
- News
- Written by CMO Tech News Staff
Droga5 announced that it is laying off about 40 people, or about 7% of its U.S. staff. So reports Marketing Dive.
Read more...Deloitte Promotes Matt McGrath to Global CMO
- Tuesday, 25 August 2020
- News
- Written by CMO Tech News Staff
Deloitte has promoted Matt McGrath, its Asia Pacific and Australia CMO, to global CMO. McGrath will assume the role beginning September 1, 2020, and will succeed Diana O’Brien, who is retiring. So reports Campaign US.
Read more...NBA’s Marketing Challenge: No Asterisk on Season, Champs
- Tuesday, 25 August 2020
- News
- Written by CMO Tech News Staff
Like much of the country, the National Basketball Association (NBA) shut down in early March due to the coronavirus. Since then, the league has opened back up inside a “bubble” designed to keep players and staff safe while finishing the season.
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Apr 20 2020
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Written by CMO Tech News Staff
No longer just an industry buzzword, 'digital transformation' has taken…
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Apr 07 2020
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Written by CMO Tech News Staff
The CMO role has been in flux for some time…
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Apr 14 2020
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Written by CMO Tech News Staff
CIOs and CMOs have rarely interacted in the past, but…
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Mar 31 2020
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Written by CMO Tech News Staff
Brands and other media entities are using their creativity to…
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