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Could Marketing Be the Answer to Firms' Talent Challenges?

The great resignation has placed an even higher premium on talent. And while many firms have been unsure how to attract and keep key staffers other than to focus on compensation and benefits, some firms have found success using key marketing tactics. 

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TikTok Gaining Ground with Marketers for Influencer Marketing

Marketers in the U.S. are increasingly turning to TikTok for influencer marketing. So reports eMarketer

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TIAA Picks Micky Onvural to Succeed Marty Willis as Marketing Head

Life insurer and asset manager TIAA has named Micky Onvural as head of marketing to replace CMO Marty Willis, who is retiring. So reports Think Advisor.

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LendingTree Names Shiv Singh as CMO

LendingTree has hired Shiv Singh as its Chief Marketing & Customer Experience Officer.

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IBM’s CMO Out After Less Than a Year in Role

Carla Piñeyro Sublett is no longer the CMO of IBM and, although the company says she has not left the firm, it is currently unclear what she’s doing at IBM. So reports Forbes.

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Red Lobster Creates, Fills CMO Role  

Red Lobster has named Patty Trevino to the newly created role of CMO. So reports Restaurant Business Online.

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What Does the Elizabeth Holmes Verdict Mean for Marketers?

The trial of Elizabeth Holmes, CEO of Theranos, should make it clear to Silicon Valley marketers that there’s a “fine line between hyperbole and public deception,” according to a recent article from PR Week.

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9 Marketing Trends to Watch This Year

Marketing Dive recently published a list of 9 marketing trends to watch in 2022.

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Burger King CMO Out

Ellie Doty, CMO of Burger King, is leaving the firm less than two years after joining it. So reports Marketing Week.

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Insights Into the Fractions CMO Model

Forbes recently interviewed Sheila Kloefkorn about the increasingly popular fractional CMO model. She is the founder of KEO Marketing.

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