News

News (671)

You Need These 10 Things to Become a Great CMO: Research

A recent study from Spencer Stuart and The Institute for Real Growth has identified ten capabilities that CMOs need to rise to an elite level. So reports Forbes.

Read more...

Audi Names Tara Rush CMO

Audi of America announced Tara Rush as SVP and Chief Marketing Officer, effective December 1st.

Read more...

Ford Taps eBay CMO to Lead Global Marketing

Ford announced it has hired Suzy Deering as its new global CMO. Deering will take the reins on January 4 and report to Kumar Galhotra, President of Ford Americas. So reports Ford Authority.

Read more...

'Ad Age Next: CMO' Conference on Dec. 8

Ad Age is hosting Ad Age Next: CMO on Dec. 8, a conference that will explore how 2020’s challenges will influence 2021 strategies.

Read more...

3 Email Items for Marketers to Focus On During the Pandemic

Email volume has increased, but not all firms have updated their email marketing approaches. So reports MarTech Today.

Read more...

Nokia CMO Quits

Barry French, Nokia’s CMO since 2014, has quit. He will leave the role at the end of 2020. So reports Light Reading.

Read more...

How Smoothie King Altered Its Marketing Plan Due to COVID-19

Rebecca Miller, CMO at Smoothie King, shared with Franchising.com how the retailer has adapted its marketing plan due to the COVID-19 pandemic.

Read more...

Ex-Tinder Exec Named CMO of Kate Spade

Jenny Campbell, a former executive for the dating service Tinder, has been named the new CMO of Kate Spade. So reports Bizwomen.

Read more...

Sony Lays Off Dozens of Marketers Amid Pandemic

Sony Pictures cut about 35 marketing and distribution jobs as it combined parts of its domestic and international film and television operations. So reports Variety.

Read more...

Kid Influencers Pushing Junk Food At High Clip on YouTube

A new study from the journal Pediatrics finds that kid influencers on YouTube are marketing junk food and sugary drinks to other children at alarming rates. So reports CNN.

Read more...

Visit other PMG Sites:

click me
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.