CMO Challenges

CMO Challenges (145)

What Are CMO’s Prioritizing for 2023?  

Deciding what to prioritize heading into a new year, especially with so much economic uncertainty, can be tricky. So report CMS Wire.

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Marketers Still Struggling to Get Their Websites Just Right

Despite websites having been around for decades, most brands still struggle with the effectiveness of their sites. So reports MarTech Series.

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What Marketers Will Have to Navigate in the Metaverse

The metaverse will impact many industries, but none more so than the marketing industry. So reports Venture Beat.

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CFPB to Digital Marketing Providers: Comply with Federal Consumer Finance Protections

The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law.
Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.

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Will the CCO Role to Eclipse CMO Role?

The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.

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The CMO Role Is Changing, Not Dying

There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.

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What Skills Are Coveted Most by Marketing Orgs?

As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

Raja Rajamannar, Mastercard CMO and president of the World Federation of Advertisers, discussed data privacy, the metaverse and more with The Drum.

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What's Next for the CMO Role?

The CMO role has changed dramatically in the last decade, with some firms ditching the title altogether and other re-adding it after previously ditching it. Other firms are evolving the role.

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Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer  

Diana Brooks, Chief Vision Officer at The 3rd Eye, recently penned an opinion column for AdAge arguing against the use of the term Latinx in most circumstances.

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