CMO Challenges

CMO Challenges (151)

More CMOs Out of Sync with CEOs, Research Suggests

Chief marketing officers and CEOs are not always on the same page about the role of marketing, and at some organizations the divide is widening. So reports The Wall Street Journal.


Retail Media Projected to Overtake TV for Ad Revenue by 2028

Global advertising revenue from retail media channels—retailer-owned e-commerce sites—will outmatch revenue from television by 2028, according to the biggest media buyer worldwide, GroupM. So reports Reuters.


CMO Tenure Still Short, But New Trends Point to a Brighter Future  

Although chief marketing officers still have a short shelf life, there are plenty of reasons for marketing leaders to be upbeat, according to a recent study by executive search firm Spencer Stuart.


Creative Thinking Tops List of Vital CMO Skills: Survey

The most essential competency for a chief marketing officer is creative thinking, according to a new survey.


What Marketing Pros Say About Southwest Airlines' Fiasco

Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.


CMOs Face Choppy Waters in 2023  

Chief marketing officers are headed into the new year under pressure from uncertainty around the economic climate and customer behavior. That’s according to research firm Gartner, which outlined the top CMO trends in 2023.


What Are CMO’s Prioritizing for 2023?  

Deciding what to prioritize heading into a new year, especially with so much economic uncertainty, can be tricky. So report CMS Wire.


Marketers Still Struggling to Get Their Websites Just Right

Despite websites having been around for decades, most brands still struggle with the effectiveness of their sites. So reports MarTech Series.


What Marketers Will Have to Navigate in the Metaverse

The metaverse will impact many industries, but none more so than the marketing industry. So reports Venture Beat.


CFPB to Digital Marketing Providers: Comply with Federal Consumer Finance Protections

The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law.
Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.


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