The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.

There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.

As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

Raja Rajamannar, Mastercard CMO and president of the World Federation of Advertisers, discussed data privacy, the metaverse and more with The Drum.