CMO Challenges

CMO Challenges (108)

With Tenure Dropping, What’s Top of Mind for CMOs?

At just 3.5 years, CMOs have the shortest tenure in the c-suite, according a recent report by Korn Ferry. Against this backdrop, CMOs are facing a host of challenges, ranging from staffing to technology to budgets.

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Watch Out For Top These Trends in Social Media

Social Media, if used correctly, can be one of the most efficient and cost-effective ways for marketers to drum up attention. So reports WBOC.

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CMO Challenge 2020: Survival

Some of the world's biggest brands have disrupted or eliminated the CMO role as it has evolved from a long-term brand building role into a data-focused operator role. The transition has placed the highly coveted title at risk of extinction. That's according to a report from Forrester entitled "Predictions 2020: CMO."

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Personalization is Dying: Opinion

Personalized advertising risks creeping out consumers and is dying because software lacks the ability to show sympathy and empathy while fully understanding individuals. So writes Gerry McGovern in a recent CMS Wire opinion piece.

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Internet Users Less Likely to Scan Search Results from Top to Bottom

The more complex nature of Google’s search results page has resulted in individuals being less likely to view results from the top to bottom, which means businesses may not need to have the highest ranked listings. So reports The Drum.

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M&A Heats Up As Firms Pursue Video Advertising

A streak of mergers and acquisitions is occurring as more firms work to build capabilities to improve their video advertising capabilities.

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Marketing Budgets Declined in 2019

Marketing budgets declined from 11.2% of company revenue to 10.5% this year, according to a survey of chief marketing officers by Gartner. So reports Destination CRM.

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Verizon Wins Apple Account as Native Advertising Grows

The once troubled Verizon Media Group, which consists of the former Yahoo and AOL brands, has secured an agreement to distribute native advertising on Apple News and Stocks via Apple devices across Australia, Canada and the U.K.

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Verizon Wins Apple Account as Native Advertising Grows

The once troubled Verizon Media Group, which consists of the former Yahoo and AOL brands, has secured an agreement to distribute native advertising on Apple News and Stocks via Apple devices across Australia, Canada and the U.K.

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Poor Ad Placement Can Cause Customer Defections

Of the 82% of U.S. consumers that find it annoying when ads appear next to low quality content, 62% say they will stop buying from brands that have committed the mistake, according to a recent ISA study. So reports ISA Insider.

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