CMO Challenges

CMO Challenges (116)

How Will the Pandemic Alter the CMO Role?

The CMO role has been in flux for some time with some eliminating it altogether, other splitting the responsibilities up among new and existing executive leaders, while some organizations are evolving the role. The coronavirus pandemic and its aftermath will undoubtedly change it even further.

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ROI: Getting Others to See Marketing’s Value

Marketers know the value they bring to the table. The problem is that not everyone else does. So reports Forbes.

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What Are Brands Communicating Amid Coronavirus Outbreak?

Last week, Twitter warned brands that the outbreak is not a marketing opportunity. But, brands still need to navigate these waters carefully in order to protect their brand while potentially strengthening relationships with customers.

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How to Snag That CMO Title

If you want to become CMO, here are four areas you may want to master. So reports Forbes.

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How to Stay Relevant as Chief Marketing Officer

Staying relevant as a chief marketing officer in today’s environment is not only about generating and executing great campaigns, it is also about collaboration and advocating for customers and being a catalyst for change. So reports The Economic Times.

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As Brands Tout International Women's Day, Some Worry About Cheapening It

Many brands chose to celebrate International Women’s Day this past weekend. And while many brands chose messages of empowerment or highlighted achievements, some critics have warned of women’s day brand fatigue, while say some brands have “tarnished” the day.

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Contradictory Trends Facing CMOs Trying to Grow Their Careers

Leading a marketing organization while also growing your career is not easy, even in times of relative stability. Today, the industry is in a period of massive change—both in the way the role is structured and viewed as well as the technological tools and barriers that are part of everyday life for marketing pros. Amid the change, here are three recent news developments that marketing professionals may want to know about.

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It’s Do or Die Time for CMOs

“The CMO function is in trouble.” That is the ominous first line of a recent article from Forbes.

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With Tenure Dropping, What’s Top of Mind for CMOs?

At just 3.5 years, CMOs have the shortest tenure in the c-suite, according a recent report by Korn Ferry. Against this backdrop, CMOs are facing a host of challenges, ranging from staffing to technology to budgets.

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Watch Out For Top These Trends in Social Media

Social Media, if used correctly, can be one of the most efficient and cost-effective ways for marketers to drum up attention. So reports WBOC.

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