CMO Challenges

CMO Challenges (141)

Will the CCO Role to Eclipse CMO Role?

The Chief Customer Officer role has gained stature in the last few years as customer needs and expectations have grown significantly.

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The CMO Role Is Changing, Not Dying

There have been many articles declaring the death of the CMO role, and plenty of firms have eliminated the title of Chief Marketing Officer. But the role isn’t dying, it is evolving, according to several marketing leaders. So report Forbes.

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What Skills Are Coveted Most by Marketing Orgs?

As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

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Next 3-5 Years Will Be ‘Chaotic’ for Marketers in the Metaverse: Mastercard CMO

Raja Rajamannar, Mastercard CMO and president of the World Federation of Advertisers, discussed data privacy, the metaverse and more with The Drum.

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What's Next for the CMO Role?

The CMO role has changed dramatically in the last decade, with some firms ditching the title altogether and other re-adding it after previously ditching it. Other firms are evolving the role.

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Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer  

Diana Brooks, Chief Vision Officer at The 3rd Eye, recently penned an opinion column for AdAge arguing against the use of the term Latinx in most circumstances.

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Steps CMOs Can Take to Strengthen the Bond with CFOs

CMOs are increasingly leveraging complex marketing technology. They need to understand data about consumer behavior in order to drive growth and innovation. So reports Fast Company.

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CMO Tenure on the Decline Because of Lack of Trust: Study

Why is CMO tenure at its lowest point in the last decade? Marketing agency Boathouse Inc. recently conducted a CMO Study to find out.

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Levi’s Brand Prez Out Amid Flap Over COVID-19 Views

Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.

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Keep An Eye on These 10 Content Marketing Trends

The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.

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