CMO Challenges

CMO Challenges (130)

CMOs Need to Prepare for Cyber Breaches

Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.


Don’t Hurt Your Brand’s Cred: 15 Pitfalls to Avoid

Firms, even with the best of intentions, may appear disingenuous in their marketing efforts, especially if they’re hoping to go viral by capitalizing on the latest trends. The Rolling Stone Culture Council shared 15 pitfalls marketers should watch out for if they want to avoid appearing inauthentic.


CMOs Gaining Influence, But Role Has A Branding Problem

More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.


The Impact of a Long, Strange Year on Marketing

Meghan Keaney Anderson, HubSpot’s VP of Marketing, notes that 2020 has been a “strange mix of bright spots and really dark moments.”


CMOs Must Show Optimism Amid Pandemic

Many marketers have faced mid-year budget cuts amid the pandemic, according to a recent report from Gartner, but 73% of CMOs expect the fallout from the pandemic to be temporary. So reports CMS Wire.


AdAge White Paper Offers Insights for Marketers During Tough Times

AdAge has released a new 56-page white paper, entitled “Downtime Opportunity: 2020 Edition,” which details how past economic tumult and even the current pandemic can present significant opportunities.


Now is Not the Time to Slash Your Marketing Budget

During the pandemic, many firms have slashed their marketing budgets. However, history shows that companies that bounced back the best from past recessions didn’t actually cut their marketing budgets, and in some cases they even increased their spending. So reports the Harvard Business Review


How Has the Pandemic Changed Influencer Marketing?

Most of the changes ushered in by COVID-19 have accelerated existing trends, not created new ones. In many instances, this bodes well for influencers. That’s according to a new report from eMarketer.


How Are CMOs Handling Reduced Headcount, Slashed Budgets?

With the pandemic hitting many companies hard, marketing organizations have to figure out how to navigate amid shrinking budgets and lowered headcounts. So reports CMS Wire.


Most Marketers Burned Out Amid Major Changes

A recent survey from Blind finds that 83.3% of marketing and communications professionals say they’re burned out during the COVID crisis. That’s the most of any job function included in the survey of almost 7,000 people. And, it’s up from the 74.8% of marketing professionals that said they were burned out during a poll in February.


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