CMO Challenges

CMO Challenges (98)

Hodgepodge of Data Privacy Regulation on Horizon

A handful of states are considering data protection legislation that is inspired, at least in part, by the California Consumer Privacy Act, while a Nevada state law has just gone into effect.


Dems, Trump Have Love-Hate Relationships with Big Tech

Candidates in the Democratic presidential primary and President Donald Trump have all spoken critically of Google, Facebook and other big digital enterprises, but they are spending millions of dollars to advertise with the companies. So reports CNBC.


Fraud Follows Advertisers to New Mediums

Fraud is following digital advertising onto new mediums, such as streaming television and out of home displays, according to panelists at a recent Programmatic Punch. So reports The Drum.


Marketing Industry Struggles with Attribution

The complex nature of digital advertising has made it difficult to assess which channels and campaigns are generating the biggest bang for the buck so tech vendors and brands are increasingly working to hone their attribution capabilities.


Proposals to Tax Digital Giants Surface Worldwide

Governments across the globe are increasingly considering new ways to tax digital advertising revenues.


Lack of Diversity Challenges Digital Marketers

Altar’d State, a faith-based fashion brand in Tennessee, recently landed in hot water for featuring an Instagram campaign with six of its influencers, all of who are white women, five of which have blond hair.


Facebook Suspends Thousands of Apps Due to Privacy Concerns

Facebook says that, during the past year, it has suspended thousands of apps from about 400 developers it believes improperly gathered the personal information of its users. So reports MarketWatch.


Action Against Big Tech Over Antitrust, Privacy Concerns Heating Up

The U.S. Congress and state attorneys generals have ramped up investigations into big tech firms in search of antitrust law violations or other inappropriate actions that could limit competition within the digital world.


Bazaarvoice Seeks to Improve Product Reviews with Influenster Acquisition

Bazaarvoice, which runs a network of more than 6,000 brands and retailer websites, has acquired Influenster to improve product reviews. So reports MediaPost.


A.I. Requires Ethics

With consumers responding favorably to computers that offer personalized services and businesses seeking to cut labor costs, the use of artificial intelligence will grow rapidly, but firms shouldn’t adopt the technology without also creating ethics policies to govern its use. So reports CMSWire.


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