CMO Challenges (151)
Digital Marketing Industry Responds to Staffing Challenges
- Friday, 24 November 2017
- CMO Challenges
- Written by CMO Tech Staff
Innovation often provides opportunities for nimble businesses to rapidly grow their earnings by disrupting industries.
Read more...Growth of Marketing Budgets Reverses
- Friday, 24 November 2017
- CMO Challenges
- Written by CMO Tech News
After increasing for three consecutive years, marketing budgets as a percentage of business revenue declined this year. So reports IT-Online.
Read more...Storytelling Can Be Powerful, But Often Flounders
- Saturday, 11 November 2017
- CMO Challenges
- Written by CMO Tech Staff
Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.
Read more...Digital Content Industry Faces New Credibility Challenges
- Saturday, 04 November 2017
- CMO Challenges
- Written by CMO Tech Staff
Recent industry developments illustrate how the digital content industry faces challenges with maintaining and even improving its credibility with the general public.
Read more...The Marketing Funnel is Dead
- Saturday, 04 November 2017
- CMO Challenges
- Written by CMO Tech News
Rather than focus on the more than 100 year old marketing funnel strategy, financial brands should emphasize the client journey. So reports The Financial Brand.
Read more...Scammers Develop Creative Approaches to Ad Fraud
- Sunday, 29 October 2017
- CMO Challenges
- Written by CMO Tech Staff
Scammers are showing high levels of creativity as they forge new methods for creating ad fraud.
Read more...- Small business
- Oil Prices
- Federal Reserve System
- National Association of Manufacturers
- Consumer price index
- Small business
- Oil Prices
- Federal Reserve System
- National Association of Manufacturers
- Consumer price index
- Forensiq
- advertising revenue report
- interactive advertising bureau tech lab
- bitellect
- salah shami
- integral ad science
Digital Marketing Industry Faces Opposition on Numerous Fronts
- Sunday, 22 October 2017
- CMO Challenges
- Written by CMO Tech Staff
Digital marketing budgets are increasing, new technologies are creating enhanced ways to boost ROI, and advertising executives are highly sought after.
Read more...Dove’s Blunder is Just One of Many Recent Industry Mistakes
- Saturday, 14 October 2017
- CMO Challenges
- Written by CMO Tech Staff
Dove received much criticism recently when it ran a Facebook advertisement showing an African American woman in a brown shirt morphing into a Caucasian woman in an ivory shirt morphing into a third woman in a tan shirt. Each woman's skin tone appears to be similar to the color of her shirt. Dove issued an apology following claims the ad, which was captioned 'Ready for a Dove Shower?' is racist. So reports CNN.
Read more...Ad Fraud Fears Persist as Marketers Issue Call to Action
- Saturday, 30 September 2017
- CMO Challenges
- Written by CMO Tech Staff
Concerns over advertising fraud kicked off the year in full force when Procter and Gamble CMO Marc Pritchard said the media supply chain wasn’t transparent and, at worst, fraudulent.
Read more...Marketing Execs Struggle to Meet High Expectations
- Saturday, 30 September 2017
- CMO Challenges
- Written by CMO Tech News
Chief Executive Officers (CEOs) have increasingly high expectations for their Chief Marketing Officers (CMOs), who, in addition to having to please their bosses, must be increasingly vigilant as online consumers become empowered. So reports Forbes.
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