CMO Challenges

CMO Challenges (151)

Digital Marketing Industry Responds to Staffing Challenges

Innovation often provides opportunities for nimble businesses to rapidly grow their earnings by disrupting industries.

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Growth of Marketing Budgets Reverses

After increasing for three consecutive years, marketing budgets as a percentage of business revenue declined this year. So reports IT-Online.

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Storytelling Can Be Powerful, But Often Flounders

Marketers are pushing the concept of storytelling as a powerful tool that can differentiate content in a crowded field of digital promotional items.

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Digital Content Industry Faces New Credibility Challenges

Recent industry developments illustrate how the digital content industry faces challenges with maintaining and even improving its credibility with the general public.

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The Marketing Funnel is Dead

Rather than focus on the more than 100 year old marketing funnel strategy, financial brands should emphasize the client journey. So reports The Financial Brand.

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Digital Marketing Industry Faces Opposition on Numerous Fronts

Digital marketing budgets are increasing, new technologies are creating enhanced ways to boost ROI, and advertising executives are highly sought after.

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Dove’s Blunder is Just One of Many Recent Industry Mistakes

Dove received much criticism recently when it ran a Facebook advertisement showing an African American woman in a brown shirt morphing into a Caucasian woman in an ivory shirt morphing into a third woman in a tan shirt. Each woman's skin tone appears to be similar to the color of her shirt. Dove issued an apology following claims the ad, which was captioned 'Ready for a Dove Shower?' is racist. So reports CNN

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Ad Fraud Fears Persist as Marketers Issue Call to Action

Concerns over advertising fraud kicked off the year in full force when Procter and Gamble CMO Marc Pritchard said the media supply chain wasn’t transparent and, at worst, fraudulent.

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Marketing Execs Struggle to Meet High Expectations

Chief Executive Officers (CEOs) have increasingly high expectations for their Chief Marketing Officers (CMOs), who, in addition to having to please their bosses, must be increasingly vigilant as online consumers become empowered. So reports Forbes.

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