With the digital marketing industry getting peppered with a seemingly endless variety of scams, brand safety threats and other issues, tech vendors are rushing to launch new security products and services to win over clients.

Advancements in artificial intelligence and growing pressure to boost return on investment will result in brands increasingly turning to personalizing customer interactions.

Failing to identify marketing firms’ roles, not sharing sufficient information, and not taking project ownership are a few common mistakes that brands make when hiring agencies. So reports Vertical Measures.

In a recent study by Ascend2 and Research Partners, only 10% of survey respondents said email is among the toughest marketing technologies to use. However, only 13% said it is the most effective channel. So reports MediaPost.