CMO Challenges

CMO Challenges (151)

Programmatic Advertising Shakes Off Criticism

The ongoing criticism of programmatic advertising hasn’t prevented the form of automated marketing from attracting new advocates as it continues to grow.

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Industry Struggles to Clean Up Political Advertising

The digital marketing industry is wrestling with creating new policies intended to maintain the integrity of content and the upcoming midterm elections. This is happening, of course, against the backdrop of special counsel Robert Mueller's continuing investigation into Russia meddling in the 2016 presidential race.

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Privacy Advocates Become Media Darlings, Push for Regulation

The controversy over the alleged use of inappropriately obtained Facebook data by Cambridge Analytica is thrusting privacy advocates into the media limelight as the industry, regulators, legislators, and the general public struggle to understand the issue.

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Shoppable Content Raises Questions Over Objectivity

Shoppable content appears to be growing in popularity with publishers and retailers while also raising questions regarding writers’ objectivity.

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Email Scams Becoming More Frequent

A whopping 88% of businesses were targeted by one or more phishing attacks during the past year, according to a new study by security firm Proofpoint. So reports MediaPost.

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One-Third of Digital Marketers Working Loooong Days

A recent survey of SearchEngine Journal’s Twitter audience found that 33% of digital marketers claim to work from nine to 12 hours daily, although 38% only work eight hour days. So reports SearchEngine Journal.

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Tech Vendors Rush to Address Fraud, Brand Safety, Other Concerns

With the digital marketing industry getting peppered with a seemingly endless variety of scams, brand safety threats and other issues, tech vendors are rushing to launch new security products and services to win over clients.

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Personalization: A Growing Focus for Brands in 2018

Advancements in artificial intelligence and growing pressure to boost return on investment will result in brands increasingly turning to personalizing customer interactions.

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Top Mistakes Brands Make When Hiring Agencies

Failing to identify marketing firms’ roles, not sharing sufficient information, and not taking project ownership are a few common mistakes that brands make when hiring agencies. So reports Vertical Measures.

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Marketers Believe eMail Marketing is Easy, But Not Most Effective

In a recent study by Ascend2 and Research Partners, only 10% of survey respondents said email is among the toughest marketing technologies to use. However, only 13% said it is the most effective channel. So reports MediaPost.

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