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CMO Challenges

CMO Challenges (151)

What's Next for the CMO Role?

Monday, 11 April 2022
CMO Challenges
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The CMO role has changed dramatically in the last decade, with some firms ditching the title altogether and other re-adding it after previously ditching it. Other firms are evolving the role.

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Don't Label Me 'Latinx': 3rd Eye's Chief Vision Officer  

Monday, 21 March 2022
CMO Challenges
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Diana Brooks, Chief Vision Officer at The 3rd Eye, recently penned an opinion column for AdAge arguing against the use of the term Latinx in most circumstances.

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Steps CMOs Can Take to Strengthen the Bond with CFOs

Saturday, 19 February 2022
CMO Challenges
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CMOs are increasingly leveraging complex marketing technology. They need to understand data about consumer behavior in order to drive growth and innovation. So reports Fast Company.

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CMO Tenure on the Decline Because of Lack of Trust: Study

Saturday, 19 February 2022
CMO Challenges
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Why is CMO tenure at its lowest point in the last decade? Marketing agency Boathouse Inc. recently conducted a CMO Study to find out.

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Levi’s Brand Prez Out Amid Flap Over COVID-19 Views

Saturday, 19 February 2022
CMO Challenges
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Jennifer Sey, brand president at Levi’s and mother of four, says she was pushed out of her job because of her COVID-19 views and her advocacy against virus-related school closures in California. So reports The New York Post.

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Keep An Eye on These 10 Content Marketing Trends

Friday, 03 December 2021
CMO Challenges
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The pandemic has been driving changes in consumer behavior and content marketing opportunities. So reports Search Engine Journal.

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Here’s Why I Quit My CMO Job

Monday, 29 November 2021
CMO Challenges
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Joe Toubes quit his job as CMO of Honeywell, a multinational, Fortune 100 company, and decided to take a sabbatical from work. So reports News Nation USA.

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CMOs Need to Prepare for Cyber Breaches

Monday, 07 June 2021
CMO Challenges
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Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.

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Don’t Hurt Your Brand’s Cred: 15 Pitfalls to Avoid

Monday, 24 May 2021
CMO Challenges
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Firms, even with the best of intentions, may appear disingenuous in their marketing efforts, especially if they’re hoping to go viral by capitalizing on the latest trends. The Rolling Stone Culture Council shared 15 pitfalls marketers should watch out for if they want to avoid appearing inauthentic.

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CMOs Gaining Influence, But Role Has A Branding Problem

Saturday, 20 February 2021
CMO Challenges
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More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.

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