Strategy

The spectacular implosion of cryptocurrency exchange FTX, which recently filed for bankruptcy, has reverberated across the marketing world.

Monday, 21 November 2022
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Campaigns

Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.

Thursday, 20 October 2022
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CMO Tech

In the parlance of Twitter, to get “ratioed” is a negative term indicating that a user’s tweet has received vastly more replies than likes or retweets. That’s pretty much what has happened to the social messaging site in the early days of its takeover by billionaire Elon Musk.

Wednesday, 02 November 2022
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CMO Challenges

Deciding what to prioritize heading into a new year, especially with so much economic uncertainty, can be tricky. So report CMS Wire.

Monday, 10 October 2022
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News

Direct-to-consumer shoe company Rothy’s has appointed retail marketing veteran Jamie Gersch as chief marketing officer. So reports Retail Drive.

Monday, 21 November 2022
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