Strategy

A UK frenzy over the rollout of Prime, an energy drink from YouTubers and boxers Logan Paul and KSI, offers marketers a curious case study in the powers of scarcity and social media.

Thursday, 16 March 2023
Read more

Campaigns

The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.

Friday, 17 February 2023
Read more

CMO Tech

Optimism seems to be outweighing potential concerns as chief marketing officers respond to the rise of ChatGPT, the popular text-generated chatbot from artificial intelligence company OpenAI.

Saturday, 04 March 2023
Read more

CMO Challenges

Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.

Friday, 06 January 2023
Read more

News

Diptyque Americas, the U.S. arm of the French fragrance brand, has named its first-ever chief marketing officer. So reports Retail Dive.

Thursday, 16 March 2023
Read more
Hide Main content block

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.