Strategy

In a recent study, 73% of Gen Z individuals (those 18 to 23) said they were most receptive to receiving advertisements on their mobile phones while in bed before going to sleep while Millennials, Gen X, and Baby Boomers were most likely to say they preferred to receive ads while watching television at home. So reports eMarketer.

Sunday, 18 August 2019
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Campaigns

Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.

Saturday, 06 July 2019
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CMO Tech

As recently as 2016, desktop display advertising captured the lion’s share of paid digital content. However, last year connected TV and mobile devices became the top dogs among marketers.

Saturday, 08 June 2019
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CMO Challenges

The summer months are often considered to be slow days for business, including the digital marketing industry, but the rapid pace of acquisitions hasn’t abated as firms continue to seek new ways to build their offerings or maintain their competitiveness.

Sunday, 18 August 2019
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News

Lucidity, which is a Marina del Rey, California-based company that provides blockchain technology, has raised $5 million in Series A funding for engineering, product development and hiring customer support staff. So reports the Los Angeles Business Journal.

Sunday, 18 August 2019
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