As the politicization of the coronavirus continues, the use of masks has become a surprisingly controversial issue. This creates a unique set of challenge for organizations, and marketing professionals. Firms need to carefully consider how to explain the safety measures they’re taking and any new policies related to COVID-19. That’s because what in normal times would fall into the realm of just public safety, now has a tricky marketing component. At the same time, firms have to also avoid letting public pressure dictate what is best for the safety of its customers.
‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.
The vast majority (80%) of large advertisers are deferring their ad campaigns, and more than half (60%) say they’ve already cut their budgets “somewhat” or “greatly.” That’s according to a new survey from the World Federation of Advertisers. So reports Forbes.
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