Twenty years after Starbucks debuted its pumpkin spice latte, autumn for marketers keeps arriving earlier and earlier.
Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.
As artificial intelligence continues to spread everywhere, the marketing industry is banding together to address risks while new AI-based tools for marketing pros are being introduced.
Global advertising revenue from retail media channels—retailer-owned e-commerce sites—will outmatch revenue from television by 2028, according to the biggest media buyer worldwide, GroupM. So reports Reuters.
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