Strategy

Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

Saturday, 12 October 2019
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Campaigns

Pepsico’s Fritos is rolling out its first creative campaign since 1971 and it will be digital only. So reports MobileMarketer.

Friday, 04 October 2019
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CMO Tech

5G communications and new internet service providers, such as Alphabet, SpaceX and Amazon.com, are likely to have major impacts on the future of marketing. And, the changes associated with 5G and expanded broadband access are occurring at an even faster pace than originally anticipated.

Saturday, 05 October 2019
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CMO Challenges

Altar’d State, a faith-based fashion brand in Tennessee, recently landed in hot water for featuring an Instagram campaign with six of its influencers, all of who are white women, five of which have blond hair.

Friday, 27 September 2019
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News

Startups can easily make the mistake of rushing into digital marketing without first understanding their clients and their own strengths. So writes Zach Luse, founder of Paragon Digital Marketing, in a recent Union Leader column.

Saturday, 12 October 2019
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