Strategy

Consumers are increasingly turning to brands they trust when deciding where to send their dollars. Marketers have traditionally tried to build trust through content marketing, but many failed to recognize that “trust and inclusivity go hand in hand in today’s marketing world.” So reports Forbes.

Monday, 09 August 2021
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Campaigns

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

Monday, 24 May 2021
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CMO Tech

Procter & Gamble, in conjunction with many firms working with state-backed China Advertising Association, has developed a way to get around Apple’s new privacy tools and collect data from iPhone users for targeted ads. So reports The Wall Street Journal.

Saturday, 10 April 2021
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CMO Challenges

Cybersecurity is typically viewed through a technological lens. But, cybersecurity—and specifically cyber breaches—surely impacts marketing and it ability to safeguard a brand’s reputation. So reports CMO from IDG.

Monday, 07 June 2021
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News

Here are five events that are worth checking out—and attending in person (when applicable) if it is safe to do so, according to a recent Forbes column from John Hall, co-founder and president of scheduling and time management app Calendar.

Monday, 13 September 2021
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