Top News
Strategy
This year’s Super Bowl was unusual for many reasons but the advertising landscape was particular interesting. Here are three takeaways worth nothing.
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Brands Want to Talk Inclusion, But Should Listen First Instead
Wednesday, 20 January 2021
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How GM and WWE Are Adapting, Moving Forward
Wednesday, 20 January 2021
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Influencers Offer Digital Marketing Tips for 2021
Friday, 08 January 2021
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Four Predictions for Marketers
Friday, 08 January 2021
Campaigns
One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.
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Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic
Tuesday, 07 April 2020
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KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak
Sunday, 15 March 2020
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Serena Williams, Michael Jordan Featured in New Gatorade Campaign
Tuesday, 25 February 2020
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Cadillac’s New Campaign: Make Your Way
Sunday, 16 February 2020
CMO Tech
ClickDimensions announced it is buying Eletype, a marketing technology firm. So reports CMO by IDG.
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Getting the Best ROI Out of Podcasts
Wednesday, 28 October 2020
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How to Keep Customers Happy Amid the Pandemic
Tuesday, 28 July 2020
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Using VR to Gain an Edge in Customer Experience
Tuesday, 07 April 2020
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Marketers That Use Customers’ Personal Data May Pay a Price
Tuesday, 31 March 2020
CMO Challenges
More than half of marketing chiefs say their influence has grown, according to a recent survey. At the same time, just 5% say its decreased. So reports Marketing Dive.
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The Impact of a Long, Strange Year on Marketing
Saturday, 31 October 2020
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CMOs Must Show Optimism Amid Pandemic
Monday, 21 September 2020
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AdAge White Paper Offers Insights for Marketers During Tough Times
Monday, 21 September 2020
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Now is Not the Time to Slash Your Marketing Budget
Tuesday, 25 August 2020
News
Pinterest has been making quite a bit of news recently on the heels of its first global advertiser summit. Here is some of the key information to hit the press recently about the company.
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Overstock.com Names New CMO
Friday, 05 March 2021
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LeBron James 'Protect Our Power' Ad Campaign Focuses On Black Voting Rights
Friday, 05 March 2021
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Verizon Launching #WomenOwnWednesday Social Campaign
Friday, 05 March 2021
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Confluent Nabs Ex-Salesforce CMO
Friday, 05 March 2021
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