With a large pool of Democratic candidates holding debates and stumping to win their party’s nomination to run for president and Donald Trump having already launched his reelection campaign, digital advertising is taking on increased importance.
After noticing an increase in its digital cart abandonment rates, home improvement retailer Build.com increased its conversions 177% by implementing Selligent’s marketing cloud.
Bazaarvoice, which runs a network of more than 6,000 brands and retailer websites, has acquired Influenster to improve product reviews. So reports MediaPost.
- Most read