Strategy

Melissa Selcher, LinkedIn’s chief marketing and communications officer, shared three actionable insights for success with The Drum.

Saturday, 28 November 2020
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Campaigns

One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.

Tuesday, 25 August 2020
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CMO Tech

The pandemic has changed how many firms view podcasts and now the channel is a key part of many 2021 marketing plans. So reports MarTech Today.

Wednesday, 28 October 2020
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CMO Challenges

Meghan Keaney Anderson, HubSpot’s VP of Marketing, notes that 2020 has been a “strange mix of bright spots and really dark moments.”

Saturday, 31 October 2020
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News

A recent study from Spencer Stuart and The Institute for Real Growth has identified ten capabilities that CMOs need to rise to an elite level. So reports Forbes.

Saturday, 28 November 2020
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