Strategy

Marketing firms are restructuring and making other changes to improve how they pursue clients within the rapidly growing field of streaming video advertising, while traditional broadcast companies are working together to fight the flow of promotional content that is rapidly shifting from linear TV to digital channels.

Saturday, 12 October 2019
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Campaigns

In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.

Tuesday, 22 October 2019
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CMO Tech

Synup has hired Vasu Sundarababu as head of data science to expand the artificial intelligence that the firm uses for predictive analytics as part of its intent marketing services. So reports MartechSeries.

Saturday, 30 November 2019
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CMO Challenges

A streak of mergers and acquisitions is occurring as more firms work to build capabilities to improve their video advertising capabilities.

Saturday, 30 November 2019
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News

Appier, which tracks web visitors’ activities and uses artificial intelligence to increase consumer conversion rates, has raised $80 million in venture capital. So reports Venture Beat.

Saturday, 30 November 2019
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