Strategy

Kindness is a crucial element of success in the eyes of many marketing leaders and becoming a mandatory element for success in more workplaces. So reports CMO.

Thursday, 11 August 2022
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Campaigns

Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.

Thursday, 11 August 2022
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CMO Tech

Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.

Monday, 23 May 2022
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CMO Challenges

The Consumer Financial Protection Bureau (CFPB) issued an interpretive rule explaining when digital marketing providers for financial firms must comply with federal consumer financial protection law. Digital marketers that are involved in the identification or selection of prospective customers or the selection or placement of content to affect consumer behavior are typically service providers for purposes of the law, the CFPB noted in a press release.

Thursday, 11 August 2022
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News

NerdWallet said Kelly Gillease, its Chief Marketing Officer (CMO), will be stepping down from her role on October 1, 2022.

Thursday, 11 August 2022
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