Top News
Strategy
A UK frenzy over the rollout of Prime, an energy drink from YouTubers and boxers Logan Paul and KSI, offers marketers a curious case study in the powers of scarcity and social media.
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What Does FTX’s Collapse Mean for Marketers?
Monday, 21 November 2022
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How CMOs Are Coping with Inflation and Slowdown Fears
Thursday, 20 October 2022
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Kindness: A Vital Element for Marketing Teams
Thursday, 11 August 2022
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Morgan Stanley CMO Offer 3 Key Insights for Success
Thursday, 11 August 2022
Campaigns
The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.
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Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?
Thursday, 02 February 2023
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M3GAN Film’s Guerilla Marketing Begets Box Office Boom
Friday, 20 January 2023
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Balenciaga Designer Apologizes for 'Inappropriate' Campaign
Wednesday, 07 December 2022
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Why Is Balenciaga Suing Its Ad Campaign Producers?
Friday, 02 December 2022
CMO Tech
Optimism seems to be outweighing potential concerns as chief marketing officers respond to the rise of ChatGPT, the popular text-generated chatbot from artificial intelligence company OpenAI.
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Elon Musk’s Twitter Takeover Gets 'Ratioed' By Advertisers
Wednesday, 02 November 2022
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Poor Retargeting: A Big Reason Customers Are Blocking Brands
Monday, 23 May 2022
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Is the ‘Creative’ CMO a Thing of the Past?
Monday, 25 April 2022
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P&G Helped Develop Way Around Apple’s Data Safeguards
Saturday, 10 April 2021
CMO Challenges
Southwest Airlines’ 2022 pre-Christmas meltdown has led to negative headlines, social media outcry, and the looming threat of government investigations, but it may not damage the brand much over the long term.
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CMOs Face Choppy Waters in 2023
Wednesday, 07 December 2022
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What Are CMO’s Prioritizing for 2023?
Monday, 10 October 2022
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Marketers Still Struggling to Get Their Websites Just Right
Monday, 22 August 2022
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What Marketers Will Have to Navigate in the Metaverse
Monday, 22 August 2022
News
Diptyque Americas, the U.S. arm of the French fragrance brand, has named its first-ever chief marketing officer. So reports Retail Dive.
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London Alley Adds CMO in Move to Full-Service Creative Studio
Thursday, 16 March 2023
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Church’s Texas Chicken Names Global CMO
Thursday, 16 March 2023
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Nissan Hires Kia Exec as CMO Amid Shift
Thursday, 16 March 2023
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J.M. Smucker Looks to Publicis for New CMO
Thursday, 16 March 2023
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