Strategy

Despite being one of the world’s biggest advertisers, Unilever does not have a dedicated CMO. That’s due, in part, to the increasingly blurred lines between digital marketing and commerce. So reports Adweek.

Monday, 11 April 2022
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Campaigns

McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.

Monday, 21 March 2022
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CMO Tech

Retargeting customers incorrectly can be costly so it is important marketers get it right, writes Tobias Buxhoidt, founder and CEO of parcelLab, in a column for Venture Beat.

Monday, 23 May 2022
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CMO Challenges

As consumers increasingly move into virtual spaces dubbed “digital campfires” by Deloitte, marketers need to focus on making human connections. So reports Smart Brief.

Tuesday, 24 May 2022
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News

Christy Marble, CMO of webOps Saas platform Pantheon, sat down with Smart Brief for a conversation about how brands can engage customers by using data-driven marketing.

Tuesday, 24 May 2022
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