Here are three important things for marketers to embrace to improve the effectiveness of their websites:
- Frequent redesigns are necessary: Firms should redesign their website at least every two years to avoid becoming obsolete, according to the article. That’s because design trends come and go, and you’ll want to make sure your site reflects your most current brand goals, which can shift over time.
- A website shouldn’t be static: Even after launching your latest website redesign, you should still be prepared to make updates. That’s because SEO changes and bugs happen. “A living website is a good thing because you can learn from it and create better marketing strategies overall,” according to the article.
- Be consistent above all else: Marketers should use the website to convey a consistent message. This helps ensure consumers understand the brand, its products and values. To do this you should “regularly evaluate your website to ensure that it is aligned with your goals,” according to the article.
