Campaigns

Campaigns (38)

New Target Campaign: What We Value Most Shouldn’t Cost More

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

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As Country Emerges from Pandemic, D.C., Connecticut Push Tourism Campaigns

As more Americans get vaccinated against COVID-19 and the country begins to open up more, Washington D.C. and Connecticut are among some of the places launching new tourism campaigns.

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7-Eleven Launches New Campaign, Plans to Double Its Marketing Spend

7-Eleven has ended its six-year moratorium on TV advertising with a “Take It To Eleven,” a new 360-degree marketing campaign. So reports Marketing Dive.

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How Did Burger King’s Women’s Day Whopper Happen?

On March 9, in support of International Women’s day, Burger King tweeted “Women belong in the kitchen." It was part of a campaign that noted just 20% of chefs are women and highlighted Burger King’s support and efforts to empower female employees. So reports Marketing-interactive.com.

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Burger King Campaign Angers Twitch Users

One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.

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Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic

‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

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KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak

KFC is accused of irresponsible advertising. Its recent ad, which launched a few weeks ago and is called the ‘piano,’ shows people licking their fingers while eating in public places. So reports Fox News.

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Serena Williams, Michael Jordan Featured in New Gatorade Campaign

PepsiCo is pulling back on some of its marketing spend in 2020, but it is sinking some serious cash into a campaign for its Gatorade brand. So reports The Drum.

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Cadillac’s New Campaign: Make Your Way

Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.

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Which Brands Won and Lost the Super Bowl Ad Sweepstakes?

For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.

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