Campaigns (49)

Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings

Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.


Quest Diagnostics Debuts 'Provocative' Marketing Campaign  

Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.


Creepy 'Smile' Campaign Freaks Out Fans Nationwide

This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports


Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'  

DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.


HBO Bets $100M on 'House of the Dragon' Marketing Push

HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?


Gatorade CMO: We’re at the Precipice of the Brand’s Evolution  

Gatorade brought on Kalen Thornton a little more than a year ago as CMO and, after tackling some serious challenges, the brand is revitalized, gaining dollar share and cultural credibility. So reports The Drum.


How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation

In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.


McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.


Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Applebee’s recently launched its "Here's to The Regulars" campaign, set to the theme song from 80-sitcom hit ‘Cheers.’ Marketing Dive recently interviewed CMO Joel Yashinsky on the new campaign and more.


Michelob Ultra Launches Sportswear Line in Latest Push into Wellness  

Michelob Ultra, a beer brand from Anheuser-Busch InBev, launched a sportswear line as part of its push into wellness. So reports Marketing Dive


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