Campaigns

Campaigns (30)

Cadillac’s New Campaign: Make Your Way

Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.

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Which Brands Won and Lost the Super Bowl Ad Sweepstakes?

For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.

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Kobe Bryant Death Causes Planters to Curtail Mr. Peanut Super Bowl Campaign

The shocking death of NBA legend Kobe Bryant, his daughter and seven others in a helicopter crash on Sunday is causing at least one brand to curtail some of its Super Bowl week advertising and marketing. So reports The Chicago Tribune.

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How Sly Stallone Leak Impacted Facebooks Super Bowl Ad

In December, Sylvester Stallone accidentally leaked information about Facebook’s secret Super Bowl spot, its first ever. So reports AdAge. The spot is designed to promoted Facebook Groups.

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Marketers Concerned Political Ads May Hurt Super Bowl Buzz

Deciding whether or not to run television ads during the Super Bowl is a major marketing decision for many brands. That’s why President Donald Trump’s $10 million Super Bowl advertising spend, and Democratic candidate Michael Bloomberg’s $10 million buy has some Super Bowl advertisers uneasy.

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Wendy’s Launches D&D-Style Videogame

In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.

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Fritos First Ad Campaign Since 1971 is Digital Only

Pepsico’s Fritos is rolling out its first creative campaign since 1971 and it will be digital only. So reports MobileMarketer.

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Digital Marketing Heats Up As Politicians Jockey for 2020 Election

With a large pool of Democratic candidates holding debates and stumping to win their party’s nomination to run for president and Donald Trump having already launched his reelection campaign, digital advertising is taking on increased importance.

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Hickory Farms Grows with New Marketing Campaign

Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.

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Philip Morris Cancels Social Media Campaign

Philip Morris International has canceled a global social media campaign for its heated tobacco device in response to Reuters inquiring about the company using young influencers, including a 21-year old woman in Russia. So reports Business Day.

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