Campaigns

Campaigns (43)

How McDonald’s is Trying to Change Its ‘Cultural Wallpaper’ Reputation

In 2019, Morgan Flatley acknowledged that McDonald’s brand is “a little meaningless” to consumers. Speaking at a recent event, Flatley, the global CMO at McDonald’s, has taken a number of steps to combat its brand’s reputation as “cultural wallpaper.” So reports Marketing Week.

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McDonald's Hoping Szechuan Sauce Can Drive Mobile App, SMS Adoption

McDonald's recently announced that it is bringing back its Szechuan dipping sauce for chicken nuggets for a limited run, beginning March 31. So reports Marketing Dive.

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Inside Applebee’s ‘Here’s to The Regulars’ Campaign

Applebee’s recently launched its "Here's to The Regulars" campaign, set to the theme song from 80-sitcom hit ‘Cheers.’ Marketing Dive recently interviewed CMO Joel Yashinsky on the new campaign and more.

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Michelob Ultra Launches Sportswear Line in Latest Push into Wellness  

Michelob Ultra, a beer brand from Anheuser-Busch InBev, launched a sportswear line as part of its push into wellness. So reports Marketing Dive

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McDonald's Taps Fashion Trailblazer to Reimagine Lunar New Year in the Metaverse

To ring in Lunar New Year with style and innovation, McDonald's has teamed up with Humberto Leon, co-founder of fashion brand Opening Ceremony, to create a one-of-a-kind collection of zodiac animal designs.

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New Target Campaign: What We Value Most Shouldn’t Cost More

Target’s brand new campaign, the first under its new CMO, rolls out today during the season finale of ‘This is Us.’ So reports Adweek.

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As Country Emerges from Pandemic, D.C., Connecticut Push Tourism Campaigns

As more Americans get vaccinated against COVID-19 and the country begins to open up more, Washington D.C. and Connecticut are among some of the places launching new tourism campaigns.

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7-Eleven Launches New Campaign, Plans to Double Its Marketing Spend

7-Eleven has ended its six-year moratorium on TV advertising with a “Take It To Eleven,” a new 360-degree marketing campaign. So reports Marketing Dive.

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How Did Burger King’s Women’s Day Whopper Happen?

On March 9, in support of International Women’s day, Burger King tweeted “Women belong in the kitchen." It was part of a campaign that noted just 20% of chefs are women and highlighted Burger King’s support and efforts to empower female employees. So reports Marketing-interactive.com.

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Burger King Campaign Angers Twitch Users

One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.

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