Campaigns (62)

San Fran’s $4M Pro-Business Ad Blitz Wins Mixed Reviews

A $4 million advertising campaign backed by San Francisco business leaders may or may not restore the city’s recently tarnished brand, but it has already sparked an array of reactions.


Fast Food Chains Go Horror-Show for Halloween Campaigns  

Fast food restaurant chains have unveiled short scary movies to tout their spicy seasonal offerings.


The Guardian's New Campaign Tests the Power of 'Weird' Humor  

The Guardian, the UK newspaper with a global reach, has won acclaim for a new marketing campaign that embraces dry wit and provocative bluntness.


As Meta Renews Ad Blitz, Is VR Real Yet for Marketers?

Virtual reality isn’t futuristic, it’s already here, and it’s routine. That’s the gist of Meta Platforms’ latest advertising campaign, in contrast with the sci-fi metaverse of previous pushes, as The Wall Street Journal reports.


McDonald's Flexes Pop Culture Muscle with 'As Featured In' Push  

As fast food brands go, McDonald’s has long held a prominent place in films, TV shows and songs. The company’s new “As Featured In” campaign looks to capitalize on that pop cultural cachet.


Barbie Movie’s Marketing Campaign Is A Hot Pink Hit

Even before Barbie opened in theaters on July 21, Warner Bros. and Mattel were winning rave reviews for the new movie’s marketing strategy.


Verizon, Tinder Lead Best of Brands’ 2023 Pride Campaigns

A campaign for Visible, Verizon’s all-digital wireless service, ranked among the top 2023 Pride Month marketing campaigns as the annual celebration of LBTQ+ pride began. So reports The Drum.


Why Inclusive Marketing Will Outlast Bud Light’s Backlash

Transgender influencer Dylan Mulvaney has broken her silence after her video promoting Bud Light sparked a weeks-long backlash from conservatives, including calls for a boycott by musicians Travis Tritt and Kid Rock.


Celebs In, Crypto Out: Breaking Down the Super Bowl 2023 TV Ads

The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.


Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?

Recent drama over M&M’s “spokecandies,” leading up to parent company Mars’ planned M&M’s ad during the 2023 Super Bowl, may illustrate the perils of marketing amid culture wars.


Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.