Campaigns (54)
Celebs In, Crypto Out: Breaking Down the Super Bowl 2023 TV Ads
- Friday, 17 February 2023
- Campaigns
- Written by CMO Tech News Staff
The more than 50 marketers battling during the commercial breaks in Super Bowl LVII turned mainly to familiar faces and light humor.
Read more...Can M&M’s Pull Off Its Super Bowl Spokescandy Stunt?
- Thursday, 02 February 2023
- Campaigns
- Written by CMO Tech News Staff
Recent drama over M&M’s “spokecandies,” leading up to parent company Mars’ planned M&M’s ad during the 2023 Super Bowl, may illustrate the perils of marketing amid culture wars.
Read more...M3GAN Film’s Guerilla Marketing Begets Box Office Boom
- Friday, 20 January 2023
- Campaigns
- Written by CMO Tech News Staff
The reviews are in: The unconventional viral marketing campaign around horror movie M3GAN helped lead to paydirt at the box office.
Read more...Balenciaga Designer Apologizes for 'Inappropriate' Campaign
- Wednesday, 07 December 2022
- Campaigns
- Written by CMO Tech News
Balenciaga’s creative director said in an Instagram post that he wanted to “personally apologize” for an ad campaign that showed children holding teddy bears while outfitted with chains and fishnet stockings. So reports CBS News.
Read more...Why Is Balenciaga Suing Its Ad Campaign Producers?
- Friday, 02 December 2022
- Campaigns
- Written by CMO Tech News
Luxury fashion company Balenciaga is going to court against the production company behind its spring 2023 ad campaign, which enlisted stars from Nicole Kidman to Bella Hadid.
Read more...Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings
- Thursday, 20 October 2022
- Campaigns
- Written by CMO Tech News
Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.
Read more...Quest Diagnostics Debuts 'Provocative' Marketing Campaign
- Thursday, 20 October 2022
- Campaigns
- Written by CMO Tech News
Medtech company Quest Diagnostics has unveiled what a spokesperson calls a “provocative” national marketing campaign for its testing products that consumers can use at home. So reports Fierce Pharma.
Read more...Creepy 'Smile' Campaign Freaks Out Fans Nationwide
- Sunday, 25 September 2022
- Campaigns
- Written by Administrator
This past weekend, baseball watchers across the country were creeped out by some unusual fans. So reports Comicbook.com.
Read more...Inside DoorDash’s Campaign 'A Neighborhood of Good in Every Order'
- Saturday, 10 September 2022
- Campaigns
- Written by CMO Tech News
DoorDash recently revealed ‘A Neighborhood of Good in Every Order,’ a community-centric campaign, aimed at highlighting the connections that come from every order. So reports Forbes.
Read more...HBO Bets $100M on 'House of the Dragon' Marketing Push
- Monday, 22 August 2022
- Campaigns
- Written by CMO Tech News
HBO is spending $100 million to market “House of the Dragon,” on top of the $200 million it doled out on the first season of the show itself. Will its marketing investment pay off?
Read more...Most Read
-
-
Oct 10 2022
-
Written by CMO Tech News
Deciding what to prioritize heading into a new year, especially…
-
-
-
Sep 25 2022
-
Written by Administrator
This past weekend, baseball watchers across the country were creeped…
-
-
-
Oct 20 2022
-
Written by CMO Tech News
Tricky economic headwinds have been sweeping across chief marketing executives’…
-
-
-
Dec 07 2022
-
Written by CMO Tech News
Balenciaga’s creative director said in an Instagram post that he…
-