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Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings

Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.

Toyota AdEach of the seven spots in the “Never Settle” campaign concentrates on a different period in someone’s life, such as an ad that shows a father bringing a baby home in a new Toyota Sienna.

Agencies involved in the campaign were Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend Communications.

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