Estimated reading time: 0 minutes, 24 seconds

Toyota 'Never Settle' Campaign Looks to Tug at the Heartstrings

Toyota has launched a new marketing campaign that seeks to build an emotional connection with customers. So reports Marketing Dive.

Toyota AdEach of the seven spots in the “Never Settle” campaign concentrates on a different period in someone’s life, such as an ad that shows a father bringing a baby home in a new Toyota Sienna.

Agencies involved in the campaign were Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend Communications.

Read the full article from Marketing Dive

Read 433 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.