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Campaigns

Campaigns (62)

Burger King Campaign Angers Twitch Users

Tuesday, 25 August 2020
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One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.

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Toyota to Costumers: ‘We Are Here for You’ Despite the Pandemic

Tuesday, 07 April 2020
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‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

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KFC Shelves 'Finger Lickin' Good' Slogan Due to Coronavirus Outbreak

Sunday, 15 March 2020
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KFC is accused of irresponsible advertising. Its recent ad, which launched a few weeks ago and is called the ‘piano,’ shows people licking their fingers while eating in public places. So reports Fox News.

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Serena Williams, Michael Jordan Featured in New Gatorade Campaign

Tuesday, 25 February 2020
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PepsiCo is pulling back on some of its marketing spend in 2020, but it is sinking some serious cash into a campaign for its Gatorade brand. So reports The Drum.

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Cadillac’s New Campaign: Make Your Way

Sunday, 16 February 2020
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Cadillac revealed its new campaign, ‘Make Your Way,’ during The Oscars. It is Melissa Grady’s first big marketing campaign since taking over as Chief Marketing Officer of Cadillac in September of last year. So reports The Drum.

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Which Brands Won and Lost the Super Bowl Ad Sweepstakes?

Tuesday, 04 February 2020
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For football fans, Super Bowl LIV has a clear winner (the Chiefs) and a clear loser (the 49ers). But, for many marketing executives who shelled out millions of dollars to advertise during the big game, the jury is still out.

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Kobe Bryant Death Causes Planters to Curtail Mr. Peanut Super Bowl Campaign

Tuesday, 28 January 2020
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The shocking death of NBA legend Kobe Bryant, his daughter and seven others in a helicopter crash on Sunday is causing at least one brand to curtail some of its Super Bowl week advertising and marketing. So reports The Chicago Tribune.

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How Sly Stallone Leak Impacted Facebooks Super Bowl Ad

Monday, 27 January 2020
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In December, Sylvester Stallone accidentally leaked information about Facebook’s secret Super Bowl spot, its first ever. So reports AdAge. The spot is designed to promoted Facebook Groups.

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Marketers Concerned Political Ads May Hurt Super Bowl Buzz

Saturday, 18 January 2020
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Deciding whether or not to run television ads during the Super Bowl is a major marketing decision for many brands. That’s why President Donald Trump’s $10 million Super Bowl advertising spend, and Democratic candidate Michael Bloomberg’s $10 million buy has some Super Bowl advertisers uneasy.

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Wendy’s Launches D&D-Style Videogame

Tuesday, 22 October 2019
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Wendy’s Launches D&D-Style Videogame

In its latest marketing push, fast food chain Wendy’s has launched a videogame inspired by Dungeons & Dragons called Feast of Legends. So reports Digital Media Solutions.

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