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One of Burger King’s campaigns, created by David Madrid, has turned out to be quite a whopper, inciting backlash. So reports AdAge.

Burger KingThe campaign lasted only a few hours on Twitch last July, but resurfaced recently when Burger King tweeted a video promoting its work on the campaign. The reason for the backlash? The agency behind the ad exploited Twitch’s donation feature, with the help of a bot, to get a ton of inexpensive advertising for Burger King’s $5 value meal.

The agency used a Twitch feature that allows viewers to type in a message that is read out loud by a computer when they donate money to a streamer. The agency donated $5 to popular streamers and captured their reactions, which were included in a promo video.

This resulted in backlash from Burger King fans and streamers alike, with some streamers banning Burger King from their channels.

“This activation was meant to be a fun-spirited experiment on the platform using a new functionality,” David Madrid said, according to the AdAge report. “While it was well-received by the players we engaged with, we value and respect the recent feedback from the Twitch community.”

Read the full article from AdAge.
 

Last modified on Tuesday, 25 August 2020
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