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‘We Are Here for You’ is the reassuring tone set by Toyota for its campaign amid the coronavirus. So reports The Drum.

toyota 1596082 640small“Most of their service departments are still operational for people who have needs relative to everyday car service, first responders and all the other people who provide an essential service can still get their cars repaired,” said Ed Laukes, group vice-president of Toyota Division Marketing.

Toyota managed to get its commercial together by using Zoom to scout for a perfect location for the camera and props. ‘Jan’ from Toyota started and ended the ‘top and tail‘ commercial, which has set intro and outro content, with variable content in the middle that can be localized for specific markets.

Read the full article from The Drum.

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