Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.
Prior to her joining the company, Hickory Farms had made no investment in digital marketing outside of its gift-giving program in November and December.
Read the full article from Chief Marketer.
Last modified on Saturday, 06 July 2019