Estimated reading time: 0 minutes, 20 seconds

Hickory Farms Grows with New Marketing Campaign

Saturday, Jul 06 2019
Campaigns
Written by  CMO Tech News Staff
Hickory Farms Grows with New Marketing Campaign

Specialty food company Hickory Farms endured a 10-year drought of marketing investments, but has generated 8% year-over-year growth under a campaign launched by Judy Ransford, who joined the company in 2016 as chief marketing officer. So reports Chief Marketer.

Prior to her joining the company, Hickory Farms had made no investment in digital marketing outside of its gift-giving program in November and December.

Read the full article from Chief Marketer.

 

Read 3289 times
Rate this item
(0 votes)
More in this category: « Philip Morris Cancels Social Media Campaign Digital Marketing Heats Up As Politicians Jockey for 2020 Election »

Visit other PMG Sites:
PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
Ok Decline