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Google will wait until August to join a consortium of advertising technology companies seeking to comply with Europe's new General Data Protection Regulations (GDPR). So reports ChannelNewsAsia.

The tech giant's delayed entry will leave some ad tech firms exposed to fines, though, according to reports from several people involved with the effort

Google has yet to adopt the consent framework and consortium standard. 

Read the full article from Channel News Asia.


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PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
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