CMO Challenges (151)
Brand Safety Concerns Spark Vendor Feeding Frenzy
- Sunday, 09 April 2017
- CMO Challenges
- Written by CMO Tech News Staff
Industry train wrecks often spark feeding frenzies, with vendors aggressively promoting that they can address new challenges with unique products and services. The growing train wreck of brand safety is no exception.
Read more...Unilever Marketing Chief Calls for New Definition of Online 'Views'
- Sunday, 02 April 2017
- CMO Challenges
- Written by CMO Tech News
Keith Weed, who is in charge of Unilever's $8.4 billion marketing budget, says having web surfers see half a screen for two seconds shouldn’t count as an online “view.” So reports CNBC.
Read more...JPMorgan, JNJ Latest to Cancel YouTube Ads
- Sunday, 26 March 2017
- CMO Challenges
- Written by CMO Tech News
JPMorgan Chase & Bank and Johnson & Johnson are the latest big brands to dump Google’s YouTube advertising platform out of concerns that their content may appear alongside of offensive videos. So reports Reuters.
Read more...U.K. Marketing Agency Cancels Digital Advertising
- Sunday, 19 March 2017
- CMO Challenges
- Written by CMO Tech News
Marketing agency Havas Group U.K. is cancelling all of its advertising spending on Google and YouTube on behalf of clients in response to advertisements appearing on websites or videos with inappropriate content, including politically extreme articles. So reports AdAge.
Read more...U.K. Politicians Targeting Ads on Hate Websites
- Sunday, 19 March 2017
- CMO Challenges
- Written by CMO Tech News
Claiming that Google and other platforms are profiting from hatred, members of the U.K. parliament are threatening to pass legislation regulating advertising if web portals don’t overhaul their practices. So reports The Guardian.
Read more...What Are the Leading Industries for Digital Marketing ROI?
- Monday, 13 March 2017
- CMO Challenges
- Written by CMO Tech News
Most companies generate at least $5 in revenue for every dollar invested in digital marketing, but a handful of industries are leaders when it comes to return on investment. So reports Entrepreneur.
Read more...Dispelling Content Marketing Myths
- Sunday, 05 March 2017
- CMO Challenges
- Written by CMO Tech News Staff
Content marketing is continuing to grow rapidly despite facing many challenges, such as declining engagement rates.
Read more...Hiring Talented Marketers is a Challenge
- Sunday, 05 March 2017
- CMO Challenges
- Written by CMO Tech News
MasterCard is making a big push into electronic payment services but is facing a big challenge with finding talented marketers who also understand technology, says Raja Rajamannar, CMO for the company. So reports Marketing Week.
Read more...How to Hire Skilled Writers
- Saturday, 25 February 2017
- CMO Challenges
- Written by CMO Tech News Staff
According to a recent Business 2 Community article, 71% of respondents to a Twitter survey say they will increase their digital marketing budgets this year and that their biggest priority is to hire writers.
Read more...Google to Allow Audit of YouTube Ad Data
- Saturday, 25 February 2017
- CMO Challenges
- Written by CMO Tech News
With growing concerns industrywide regarding the accuracy of advertising data, Google has agreed to have its YouTube platform audited by The Media Rating’s Council. So reports Marketing Interactive.
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