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Unilever Marketing Chief Calls for New Definition of Online 'Views'

Sunday, Apr 02 2017
CMO Challenges
Written by  CMO Tech News

Keith Weed, who is in charge of Unilever's $8.4 billion marketing budget, says having web surfers see half a screen for two seconds shouldn’t count as an online “view.” So reports CNBC.

He maintains such a standard would never qualify as having been viewed if it were a television advertisement and that 100% of pixels should be the new standard for measuring online activity.

Read the full article from CNBC.

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