Digital may be changing the rules and strategies for holiday retail marketing, but that doesn’t mean companies aren’t still committing some of the most common marketing mistakes during the season of merry.

When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.

Perhaps nothing more clearly demonstrated the risks inherent with fake news streaming on social media channels than the recent U.S. presidential election.

Huff Post contributor Joe Hyland, CMO of ON24 navigates the gulf between content marketing (the brand building category) and demand generation (which drives more leads).