CMO Challenges

CMO Challenges (151)

New Technologies Seeks to Solve Brick and Mortar Paradox

As many brick-and-mortar store operators scale back their operations in response to losing market share to online retailers, they are also surrendering some of their greatest competitive strengths.

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M&A Impacting Marketers Likely to Continue at Blistering Pace

Last year was a big year for merger and acquisitions, with 331 deals occurring among digital and marketing technology companies during the first nine months of the year alone, according to DigiDay.

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Fraud Creating Growing Challenges with Digital Advertising

Digital advertising is fraught with challenges, not the least of which is dealing with blatant fraud and addressing limitations associated with technology that generates viewing data.

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Biggest Marketing Time Wasters Identified

Focusing on web clicks instead of conversions, emphasizing quantity of content over quality, and developing mobile only content are likely to be three of the biggest time wasters in 2017. So reports Small Business Trends.

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Russian Scam Stealing up to $5M a Day from U.S. Advertisers

A massive Russia-based operation that uses bots to replicate human web clicks on bogus internet sites is milking up to $5 million a day from U.S. advertisers, according to digital security firm White Ops. So reports Warc.

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Top Challenges Marketing Execs Will Face in 2017

Understanding technology, coping with a complex array of vendors, keeping up with innovation, and tracking customer experiences will be some of the biggest challenges for marketers in 2017. So reports Forbes.

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Holiday Marketing Mistakes Your Brand Might Be Making

Digital may be changing the rules and strategies for holiday retail marketing, but that doesn’t mean companies aren’t still committing some of the most common marketing mistakes during the season of merry.

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Global CMO Interview: Bringing Kodak Back from the Brink

When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.

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Fake News Content a Serious Challenge for Social Media

Perhaps nothing more clearly demonstrated the risks inherent with fake news streaming on social media channels than the recent U.S. presidential election.

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Brand Building v. Demand Generation: Mutually Exclusive, or Not?

Huff Post contributor Joe Hyland, CMO of ON24 navigates the gulf between content marketing (the brand building category) and demand generation (which drives more leads).

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