CMO Challenges (151)
New Technologies Seeks to Solve Brick and Mortar Paradox
- Saturday, 21 January 2017
- CMO Challenges
- Written by CMO Tech News Staff
As many brick-and-mortar store operators scale back their operations in response to losing market share to online retailers, they are also surrendering some of their greatest competitive strengths.
Read more...M&A Impacting Marketers Likely to Continue at Blistering Pace
- Monday, 16 January 2017
- CMO Challenges
- Written by CMO Tech News Staff
Last year was a big year for merger and acquisitions, with 331 deals occurring among digital and marketing technology companies during the first nine months of the year alone, according to DigiDay.
Read more...Fraud Creating Growing Challenges with Digital Advertising
- Saturday, 07 January 2017
- CMO Challenges
- Written by CMO Tech News Staff
Digital advertising is fraught with challenges, not the least of which is dealing with blatant fraud and addressing limitations associated with technology that generates viewing data.
Read more...Biggest Marketing Time Wasters Identified
- Tuesday, 03 January 2017
- CMO Challenges
- Written by CMO Tech News
Focusing on web clicks instead of conversions, emphasizing quantity of content over quality, and developing mobile only content are likely to be three of the biggest time wasters in 2017. So reports Small Business Trends.
Read more...Russian Scam Stealing up to $5M a Day from U.S. Advertisers
- Tuesday, 03 January 2017
- CMO Challenges
- Written by CMO Tech News
A massive Russia-based operation that uses bots to replicate human web clicks on bogus internet sites is milking up to $5 million a day from U.S. advertisers, according to digital security firm White Ops. So reports Warc.
Read more...Top Challenges Marketing Execs Will Face in 2017
- Sunday, 11 December 2016
- CMO Challenges
- Written by CMO Tech News
Understanding technology, coping with a complex array of vendors, keeping up with innovation, and tracking customer experiences will be some of the biggest challenges for marketers in 2017. So reports Forbes.
Read more...Holiday Marketing Mistakes Your Brand Might Be Making
- Sunday, 20 November 2016
- CMO Challenges
- Written by CMO Tech News
Digital may be changing the rules and strategies for holiday retail marketing, but that doesn’t mean companies aren’t still committing some of the most common marketing mistakes during the season of merry.
Read more...Global CMO Interview: Bringing Kodak Back from the Brink
- Sunday, 20 November 2016
- CMO Challenges
- Written by CMO Tech News
When the digital camera made film obsolete, that left Kodak with no relevant place in the market. So reports CMO.
Read more...Fake News Content a Serious Challenge for Social Media
- Sunday, 20 November 2016
- CMO Challenges
- Written by CMO Tech News
Perhaps nothing more clearly demonstrated the risks inherent with fake news streaming on social media channels than the recent U.S. presidential election.
Read more...Brand Building v. Demand Generation: Mutually Exclusive, or Not?
- Sunday, 20 November 2016
- CMO Challenges
- Written by CMO Tech News
Huff Post contributor Joe Hyland, CMO of ON24 navigates the gulf between content marketing (the brand building category) and demand generation (which drives more leads).
Read more...