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Top Challenges Marketing Execs Will Face in 2017

Sunday, Dec 11 2016
CMO Challenges
Written by  CMO Tech News

Understanding technology, coping with a complex array of vendors, keeping up with innovation, and tracking customer experiences will be some of the biggest challenges for marketers in 2017. So reports Forbes.

The growth of vendors illustrates the complexity of technology, with the number of firms offering marketing solutions having grown from 1,000 in 2014 to about 4,000 in 2016.

Read the full article from Forbes.

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