Augmented reality (AR) is growing in popularity for marketing because consumers are increasingly seeking interactive and personalized content and AR content is easy for consumers to share. So reports Media Post.

Early last year, Kia disclosed that its use of a Facebook chatbot had produced impressive results from among visitors of the company’s more than 800 websites.

Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.

Interest in blockchain advertising networks appears to be growing with the use of the Brave browser rapidly increasing and one major technology platform recently going live.