
CMO Tech (186)
LogoBar Launches Viewer-Friendly Video Ads
- Friday, 26 April 2019
- CMO Tech
- Written by CMO Tech News Staff

LogoBar has launched technology that embeds companies’ logos or product information within videos to provide advertising that is less intrusive than other forms of promotional content. So reports InnovationMap.
Read more...Vendors Launch New Services as Brands Emphasize Video Content
- Saturday, 13 April 2019
- CMO Tech
- Written by CMO Tech News Staff

Industry researchers are continuing to produce more data that underscores the value of video advertising at a time when brands are increasingly eyeing video as an attractive channel for marketing.
Read more...Most Digital Advertisers Also Use SEO
- Friday, 29 March 2019
- CMO Tech
- Written by CMO Tech News Staff

According to data in a WordStream report, 79% of digital advertisers are also using SEO as part of their marketing programs. So reports Search Engine Journal
Read more...Computer-generated Influencers Come with Risks
- Friday, 29 March 2019
- CMO Tech
- Written by CMO Tech News Staff

Virtual influencers, including Lil Miquela, are growing in popularity faster than their human counterparts and may be easy to mold for marketing purposes. However, they present their own unique risks to brands. So reports Marketing Week.
Read more...Top Trends in SEO Marketing
- Friday, 29 March 2019
- CMO Tech
- Written by CMO Tech News Staff

Content will continue to be king in SEO marketing while mobile apps and local search engines will become more important. So reports YourStory.
Read more...Pot Marketers Rush to Build Tech Capabilities
- Monday, 25 March 2019
- CMO Tech
- Written by CMO Tech News Staff

HiFyre, which is a digital product studio, recently built an e-commerce platform for cannabis retailer Fire & Flower for use by customers in Canada.
Read more...Understanding the Appeal of Augmented Reality
- Monday, 25 March 2019
- CMO Tech
- Written by CMO Tech News Staff

Augmented reality (AR) is growing in popularity for marketing because consumers are increasingly seeking interactive and personalized content and AR content is easy for consumers to share. So reports Media Post.
Read more...Chatbots Struggle with Negative Press Coverage
- Saturday, 09 March 2019
- CMO Tech
- Written by CMO Tech News Staff
Early last year, Kia disclosed that its use of a Facebook chatbot had produced impressive results from among visitors of the company’s more than 800 websites.
Read more...Heavyweight Media Firms Jump on Ad-Supported Video Bandwagon
- Saturday, 19 January 2019
- CMO Tech
- Written by CMO Tech News Staff
Adviser supported video on demand, or AVOD, is typically bypassed by certain media consumers who instead favor subscription-supported streaming services such as Netflix or Amazon Prime video.
Read more...Blockchain Interest Heats Up
- Sunday, 13 January 2019
- CMO Tech
- Written by CMO Tech News Staff
Interest in blockchain advertising networks appears to be growing with the use of the Brave browser rapidly increasing and one major technology platform recently going live.
Read more...Most Read
-
-
Sep 21 2020
-
Written by CMO Tech News Staff
-
-
-
Sep 21 2020
-
Written by CMO Tech News
-
-
-
Oct 31 2020
-
Written by CMO Tech News Staff
-
-
-
Nov 28 2020
-
Written by CMO Tech News
-