Polymail has launched a web-based service that can serve as an alternative to Gmail plugins like Rapportive in an effort to make marketing with the Google email program easier. So reports TechCrunch.

Multinational companies are well known for their polished digital marketing campaigns and adoption of innovation technology, but small businesses are an unseen force to be reckoned with.

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.

As brick and mortar stores seek to compete with Amazon.com and other online retailers, cutting edge technology will become increasingly important.