CMO Tech

CMO Tech (186)

Voice Search Tech: Should Marketers Use It?

Some marketers are taking a wait-and-see approach to voice search technology. Even though voice search product sales have been growing rapidly, the technology may still need time to advance before it can be used for pitching products and services.

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Facebook is Losing Young Users

The number of Facebook users in the 12 to 17 year old age range declined by 9.9% in 2017, which represents roughly 1.4 million users, according to estimates by digital measurement firm eMarketer. So reports Recode.

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HypeFactory Tech Spots Fake Followers

HypeFactory has developed an artificial intelligence program called Auditor for Instagram that seeks to weed out influencers’ phony followers and bogus likes. So reports The Star Online.

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Email Becoming the New Customer Destination

The relentless pace of innovation is resulting in email quickly becoming a destination for individuals rather than an entryway into the overall customer journey.

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Snapchat Video Platform is Black Sheep of Marcom

High costs, limited demographics and short video lifespans have resulted in many brands rejecting the Snapchat video platform for marketing. So reports Business2Community.

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How to Sell Software to Marketers

Technology sales people need to speak the language of marketers and be prepared to provide proof that their products can produce results. So reports Entrepreneur.

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Polymail Launches Bundled Gmail Add-ons

Polymail has launched a web-based service that can serve as an alternative to Gmail plugins like Rapportive in an effort to make marketing with the Google email program easier. So reports TechCrunch.

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Small Businesses Make Strong Showing with Digital Marketing

Multinational companies are well known for their polished digital marketing campaigns and adoption of innovation technology, but small businesses are an unseen force to be reckoned with.

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Facebook Groups to Become More Important

Facebook’s recent announcement that it will change its algorithms for its news feeds is likely to drive marketers to increasingly embrace the social media’s Groups function.

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Brick and Mortar Stores to Aggressively Embrace Digital Marketing

As brick and mortar stores seek to compete with Amazon.com and other online retailers, cutting edge technology will become increasingly important.

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