CMO Tech

CMO Tech (191)

New Data Platform Links Different Dashboards to Optimize Campaigns

Datorama has launched its Datorama SmartLenses platform that ties together various dashboards so that marketers can control data sources and optimize campaigns. So reports eWeek.


KFC Heats Up Space Race with Live Streaming

The U.S. and Soviet Union space race started in the years following WWII. More recently, KFC and its iconic pitchman Colonel Sanders joined the race by launching a Zinger chicken sandwich some 77,000 feet into the stratosphere and livestreaming the event, according to an article from Geekwire.


Are You Keeping Email Marketing in Perspective?

By many accounts, email marketing is the superstar of the digital world. Yet marketers need to take a thoughtful approach to email initiatives and not get too wrapped up in the hype.


Tight Labor Force Creates Challenges for Digital Marketing

The U.S. economy is considered to be at, or near, full employment, making it difficult to recruit skilled workers at a time when digital marketing is quickly growing.


Most Firms Don’t Test Emails: Study

In a new survey of marketers by GetResponse, 51% of respondents said they do not test or optimize emails, which can entail experimenting with different subject lines and landing pages. So reports MediaPost.


Virtual Reality Makes Marketing Gains, But Faces Challenges

Virtual reality is a much hyped technology among marketers. Not surprisingly, virtual reality (VR) has many characteristics, such as providing immersive experiences that can make the technology a powerful marketing tool.


Automat Raises $8.3M for Bot Production

Automat has raised $8.3 million in venture capital to support its development of conversational marketing operations, or bots. So reports VentureBeat.


Tech Spending Still Driven by CIOs

Even though marketers are continuing to gain more influence, technology decisions are still being made by chief information officers. So reports


New Tool to Stop Fake Ad Sales Launched

The IAB Tech Lab has launched ads.text, which seeks to prevent unauthorized sales of advertising. So reports MarketingLand.


How Artificial Intelligence Can Improve Content

As artificial intelligence gets better, the technology will be able to improve marketing by helping make content that is more targeted and holistic rather than being developed with a piecemeal approach.


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