CMO Tech (186)
Virtual Reality Makes Marketing Gains, But Faces Challenges
- Monday, 12 June 2017
- CMO Tech
- Written by CMO Tech News Staff
Virtual reality is a much hyped technology among marketers. Not surprisingly, virtual reality (VR) has many characteristics, such as providing immersive experiences that can make the technology a powerful marketing tool.
Read more...Automat Raises $8.3M for Bot Production
- Monday, 12 June 2017
- CMO Tech
- Written by CMO Tech News
Automat has raised $8.3 million in venture capital to support its development of conversational marketing operations, or bots. So reports VentureBeat.
Read more...Tech Spending Still Driven by CIOs
- Sunday, 04 June 2017
- CMO Tech
- Written by CMO Tech News
Even though marketers are continuing to gain more influence, technology decisions are still being made by chief information officers. So reports CIO.com.
Read more...New Tool to Stop Fake Ad Sales Launched
- Sunday, 04 June 2017
- CMO Tech
- Written by CMO Tech News
The IAB Tech Lab has launched ads.text, which seeks to prevent unauthorized sales of advertising. So reports MarketingLand.
Read more...How Artificial Intelligence Can Improve Content
- Monday, 29 May 2017
- CMO Tech
- Written by CMO Tech News
As artificial intelligence gets better, the technology will be able to improve marketing by helping make content that is more targeted and holistic rather than being developed with a piecemeal approach.
Read more...Tech Increasingly Seen as Enhancing the Customer Experience
- Sunday, 21 May 2017
- CMO Tech
- Written by CMO Tech News
Executives are increasingly viewing digital capabilities as a way to improve customer experiences rather than simply as a low-cost approach for providing services. So reports Which-50.
Read more...Despite a Rocky Start, Chatbots Are Likely to Grow Rapidly
- Sunday, 14 May 2017
- CMO Tech
- Written by CMO Tech News Staff
Chatbot mania is alive and well, despite high profile blunders having occurred with the technology.
Read more...Understanding Artificial Intelligence
Artificial intelligence is probably the biggest buzzword of 2017, but it has different meaning to different people. So reports CMO.
Read more...LivePerson Launches Bot Management Platform
- Saturday, 06 May 2017
- CMO Tech
- Written by CMO Tech News
LivePerson, which provides cloud-based business messaging technology, has launched LiveEngage for Bots, which can run multiple bots for marketing and customer servicing functions. So reports EContent.
Read more...Salesfusion Rolls Out Platform for Smaller Businesses
- Saturday, 06 May 2017
- CMO Tech
- Written by CMO Tech News
Salesfusion has combined its marketing platform and managed services in a new program called Emerging Business Solution that provides marketing automation and other services. So reports MarTechAdvisor.
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