CMO Tech

CMO Tech (186)

Virtual Reality Makes Marketing Gains, But Faces Challenges

Virtual reality is a much hyped technology among marketers. Not surprisingly, virtual reality (VR) has many characteristics, such as providing immersive experiences that can make the technology a powerful marketing tool.

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Automat Raises $8.3M for Bot Production

Automat has raised $8.3 million in venture capital to support its development of conversational marketing operations, or bots. So reports VentureBeat.

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Tech Spending Still Driven by CIOs

Even though marketers are continuing to gain more influence, technology decisions are still being made by chief information officers. So reports CIO.com.

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New Tool to Stop Fake Ad Sales Launched

The IAB Tech Lab has launched ads.text, which seeks to prevent unauthorized sales of advertising. So reports MarketingLand.

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How Artificial Intelligence Can Improve Content

As artificial intelligence gets better, the technology will be able to improve marketing by helping make content that is more targeted and holistic rather than being developed with a piecemeal approach.

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Tech Increasingly Seen as Enhancing the Customer Experience

Executives are increasingly viewing digital capabilities as a way to improve customer experiences rather than simply as a low-cost approach for providing services. So reports Which-50.

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Despite a Rocky Start, Chatbots Are Likely to Grow Rapidly

Chatbot mania is alive and well, despite high profile blunders having occurred with the technology.

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Understanding Artificial Intelligence

Artificial intelligence is probably the biggest buzzword of 2017, but it has different meaning to different people. So reports CMO.

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LivePerson Launches Bot Management Platform

LivePerson, which provides cloud-based business messaging technology, has launched LiveEngage for Bots, which can run multiple bots for marketing and customer servicing functions. So reports EContent.

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Salesfusion Rolls Out Platform for Smaller Businesses

Salesfusion has combined its marketing platform and managed services in a new program called Emerging Business Solution that provides marketing automation and other services. So reports MarTechAdvisor.

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