CMO Tech

CMO Tech (186)

Marketing Automation Will Be Highly Influential This Year

In a recent Gleanster study, 90% of survey respondents said they use marketing automation for large email campaigns, which illustrates that the technology will continue to be highly influential in 2017. So reports The Huffington Post.

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Will Internet Video Kill TV Advertising in 2017?

What do the Olympics, the Super Bowl, and the run for President of the U.S.A. have in common?

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Rapid Growth of Internet of Things Forging Unexpected Connections

Smart coffee cups that café patrons can use to pay their tabs, digital billboards that determine the best time of day to display certain advertisements, and technology that helps track the health of automobiles are just a few of the new types of web connectivity resulting from the rapid growth of the Internet of Things. So reports PYMNTS.com.

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Ad Blocker Remediation Technology Frequently Fails

Technology that seeks to remediate the impact of ad blocking technology by asking web surfers to subscribe to advertising-free content or to allow sponsored content typically fails, says San Francisco-based Streamwize. So reports MarketingLand.

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Digital Marketing Expectations 2017: Will Video Dominate?

With more companies of all sizes bringing their campaigns online, the digital marketing space is getting even noisier and more competitive.

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Holiday Retailing Strategies Change with the Growth of Digital Marketing

Digital marketing is causing retailers to rethink their holiday initiatives, which has resulted in the Mall of America planning to close on Thanksgiving and outdoor sporting store REI once again closing on Black Friday. So reports Skyword.

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Euro Broadband Provider Drops Ad Blocking Tech

European broadband provider Three has dropped its use of ad blocking technology after getting pushback from Google and other firms. So reports Marketing Week.

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Adobe's New 'Sensei' Uses AI to Improve Content Design, Deliverability

Adobe has launched new technology that it says will help marketers improve the design and deliverability of content and has branded the offering as Sensei, which means “master” or “teacher” in Japanese. So reports Marketing Tech.

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Google Expands its Native Programmatic Buying Offering

Google is moving beyond pilot testing of its DoubleClick network, which facilities native programmatic ad buying, or advertising that features content that is closely related to the content of specific websites. So reports AdWeek.

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More Marketers Embracing Innovation

Marketers are doing a better job of adapting to digital innovation compared to last year, according to a report entitled “State of Marketing Technology 2017.” So reports MARTECH.

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